Digital Marketing Manager, 2012 - present
I create the digital marketing plans for Changing Horizon’s clients, identifying the suitable channels to promote their products and services. The aim of each marketing plan is to put our clients in front of their target audience using the most suitable digital marketing channels, from SEO, PPC, social media, email marketing, affiliates and online PR.
SEO Specialist, 2011 - 2012
SEO Specialist for a fast-growing Leeds based digital marketing agency, working across a range of SMEs. I improved their search engine rankings via on-page amends, off-page link-building and social media campaigns.
Digital Marketing Consultant, 2010 - 2011
Working on the group’s fifteen websites, I refined the company’s existing paid search campaign and developed their organic search rankings on a number of high volume generic search phrases.
Digital Marketing Manager, 2009 - 2010
Responsible for the brand’s online presence on more than 300 retailer websites in the UK. I worked with key independents and national high street stores to increase the Converse's positioning on their websites through competitions, promotions and a comprehensive branding package.
Marketing & Design Executive, 2004 - 2009
Design and marketing position for an apparel and footwear manufacturer and distributor in the UK. Focus International owned the design, marketing and distribution licence for a number of sporting and casual fashion brands, including Le Coq Sportif, Lotto, Sergio Tacchini and Ecko Unltd. I worked on a wide range of projects, using my design and multimedia skills on advertising, point-of-sale, video presentations and even building the company’s first website.