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Roi Alon
Branding tomorrow's enterprises®
Branding tomorrow's enterprises®


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עדכון גוגל - פינגווין 3.0 גון מולר
English Google Webmaster Central AND Google News office-hours hangout

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של שוק Shellshock פירצה בשרתי לינוקס, ומחשבי אפל Patch time :)
Tech News Today 1101: Ello Privacy, My Old Friend

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עדכון פנדה around 3-5% of queries are affected.
Panda update rolling out

Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. 

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

Depending on the locale, around 3-5% of queries are affected.

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SSL טיפים לשימוש ב אס אס אל
Big List of SEO Tips and Tricks for Using HTTPS on Your Website

SEO checklist to preserve your rankings

• Make sure every element of your website uses HTTPS, including widgets, java script, CSS files, images and your content delivery network.

• Use 301 redirects to point all HTTP URLs to HTTPS. This is a no-brainer to most SEOs, but you'd be surprised how often a 302 (temporary) redirect finds its way to the homepage by accident

• Make sure all canonical tags point to the HTTPS version of the URL.
• Use relative URLs whenever possible.

Rewrite hard-coded internal links (as many as is possible) to point to HTTPS. This is superior to pointing to the HTTP version and relying on 301 redirects.

• Register the HTTPS version in both Google and Bing Webmaster Tools

• Use the Fetch and Render function in Webmaster Tools to ensure Google can properly crawl and render your site.

Update your sitemaps to reflect the new URLs. Submit the new sitemaps to Webmaster Tools. Leave your old (HTTP) sitemaps in place for 30 days so search engines can crawl and "process" your 301 redirects.

• Update your robots.txt file. Add your new sitemaps to the file. Make sure your robots.txt doesn't block any important pages.

• If necessary, update your analytics tracking code. Most modern Google Analytics tracking snippets already handle HTTPS, but older code may need a second look.

• Implement HTTP Strict Transport Security (HSTS). This response header tells user agents to only access HTTPS pages even when directed to an HTTP page. This eliminates redirects, speeds up response time, and provides extra security.

More tips at

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גוגל מורידה את תמונת המחבר מתוצאות החיפוש

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