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Kentucky Small Business Development Center
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Kentucky Small Business Development Center's posts

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What were some of your New Year's resolutions for your business? 

- To expose my business to potential clients that don’t know what services I offer.
- Contact customers more often.
- To increase social media presence on all levels by 15%.
- Be better at teaching my staff how to provide exceptional customer service, while offering irresistible bargains.

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When talking with business owners about their web strategy, I stress the importance of mobile optimized content, especially for local retail businesses.  The rise of smartphones and mobile internet access has led to a “connected consumer”, able to search for information on businesses, products, and services anywhere and anytime with the swipe of a finger.

Looking at our own web analytics data, we have witnessed steadily increasing traffic from mobile devices over the past two years.  Mobile visits to our KSBDC website now make up 20% of our total web traffic.  Do you know how much of your web traffic comes from mobile devices?  Do you know how to find out?  

To illustrate the importance of a mobile web strategy, the fine folks at SlickText.com, specializing in text marketing, have produced a great infographic to share with you today.  See the full image and tell us what you’re doing to address a mobile web strategy for your business in the comments below.

http://ksbdc.org/why-your-business-needs-a-mobile-strategy/
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Learn about The Diaper Fairy, a KSBDC success story.  

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Join us in congratulating "The 2012 Kentucky Pacesetters".  

The Kentucky Pacesetter Business Recognition Program recognizes high performing second-stage Kentucky small businesses that are producing innovative products, increasing sales, creating jobs and serving communities of the Commonwealth.  

http://ksbdc.org/kentucky-pacesetters/2012-winners/ 
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Video Presentation from Marc Whitt of Eastern Kentucky University on Crafting a Successful Social Media Strategy.

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I love learning new ways to make dropbox even more useful!
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