Profile cover photo
Profile photo
Louis Gray
213,362 followers -
Googler, Blogger, Dad of 3
Googler, Blogger, Dad of 3

213,362 followers
About
Posts

Post has attachment
Measure Matters Episode 2: Measurement for Growth
#measure #analytics #measurematters

In Episode 2 of Measure Matters this morning, +Krista Seiden and I presented on how marketers can set up an analytics strategy to measure for growth. Here's the video, via +Google Analytics.
Add a comment...

Post has attachment
Marketing With Data: Hearts, Charts and Shopping Carts
#measure #marketing #analytics

Two months ago, I visited New York on behalf of +Google Analytics to talk about Hearts, Charts and Shopping Carts. Today, the recording of that presentation went online. If you want to see me working or hear how we talk about data and marketing... together, here is a half hour presentation you don't have to travel to see.
Add a comment...

Post has attachment
Introducing a New Video Series: Measure Matters
#measure #measurematters #analytics

+Krista Seiden and I are teaming up on a new YouTube series focused on measurement, and specifically Google Analytics. Our first episode dropped today, touching on Machine Learning, and whether the robots are set to take our jobs.

Good news - we recorded it.
Add a comment...

Post has attachment
Real Valley Stories: Search Marketing With the Open Directory Project
#marketing #search #seo #sem #webhistory

Don't tell +John Mueller and +Danny Sullivan and definitely don't tell +Barry Schwartz, but back in my day, in 1999 and 2000, we could drive significant traffic to our sites through editing the open directory, and getting higher rankings in AOL search and other sites. Was it gray hat SEO? Probably. But it makes for a good story now.
Add a comment...

Post has attachment
With Web at the Core, Chromebook Options are Strong, Plentiful
#chromeos #chrome #chromies

Can we talk about how excellent the Chromebooks are right now? I've been using ChromeOS since the CR-48 in 2010, and the array of options right now is so solid. Now in 2018, we have excellent Chromebooks from top partners. Big screens, small screens, touchscreens. Android apps. Web apps. Convertibles. And the Pixelbook. I can't wait to get mine.

I also share the story of talking with +Sundar Pichai about switching away from Mac in 2012.
Add a comment...

Post has attachment
Smartphones Have Virtually Eliminated Boredom from the Modern Life
#technology #mobile #android #culture

"If life's every important value, to consume, to share and to survive, can be designed and managed from your phone, it really begs the question of whether the world within the screen is less valuable than the one on the outside of it."
Add a comment...

Post has attachment
See AlphaGo on Netflix for the Story of DeepMind's Work

Tonight, I watched AlphaGo on Netflix. The documentary chronicled DeepMind's use of artificial intelligence to crack the code on Go, an amazingly complicated game that stretches the boundaries of human creativity. The film and story were very well done. We need more positive and uplifting tales that celebrate human intelligence and technology like this, and I recommend you watch it.
Add a comment...

Post has attachment
Linking Less and Talking More: Disappearing Web Mentions
#web #blogging #internet

The World Wide Web was designed to primarily do three things - inform, discover and connect. Links are central to the Web. But over time, we've replaced linking to one another with simpler interactions, including the retweet and like. Big sites have selected internal linking to keep readers on their pages. Blog search engines disappeared. And the conversation went to the streams.

The result... fewer links and mentions.
Add a comment...

Post has attachment
Space Fillers and Superstars: Silicon Valley's Divergent Career Arcs
#siliconvalley #technology #business

"Among a world of aspiring superstars, a much more common, but also important, role played out daily amidst the rows of cubicles and open office spaces in the Silicon Valley is an army of people making it all run, quietly.

Underneath the headlines and noise of product announcements, and seeming get rich quick ideas, the reality is the overwhelming majority of Silicon Valley employees are role fillers, who just get things done. The Valley needs these people. Hundreds of thousands of them."
Add a comment...

Post has attachment
A Decade of Silos Has Throttled Open Content Distribution
#socialmedia #blogging #openweb #rss #facebook #twitter

"To properly make the Web as desirable and viable a platform for publishing, we need to work together to fix the distribution and discovery gaps, make content fantastic on mobile for creation and consumption, and allow for engagement that is as simple as a Like."
Add a comment...
Wait while more posts are being loaded