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Designing an Effective Homepage Without the Guessing Game

Designing a better web page doesn’t have to be complicated. While beautiful graphic design plays a significant role, an effective website combines the art of design with the science of psychology.
Let’s take a look at the basic elements on a homepage that help launch a website into the big leagues.

By taking a step back and examining websites with proven staying power as well as the design of websites that have launched new startup companies to success, we can gather data and analyze it to see if there are any common patterns that might reveal the recipe for a “perfect” homepage.

Here are some of the most noticeable patterns that were present in the majority of these successful websites[1].

Noticeable Patterns in Successful Websites
100% include a slogan
75% include a description near their slogan
95% include a CTA above the fold
50% include the word “Free” in their CTA
65% list the features of their product
85% include a header
100% include a footer
80% include some form of social proof (Clients List, Testimonials, Ratings testimonials, Badges, Logos, etc.),
60% include a list of clients they have helped
50% include testimonials

To learn more, check out our blog post:
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