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Arvind Iyer
170 followers -
I am good with words, people and music.I hope to live life savouring all three. Cheers!
I am good with words, people and music.I hope to live life savouring all three. Cheers!

170 followers
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Who Does it Better - Pediasure or Enfagrow ?
In this Who Does it Better series, we will contrast 2 pieces of communication with very similar objectives and evaluate which brand does a better job for the defined objective. Examples used in this series will be common FMCG categories so the application o...
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6 Marketing Lessons from India's Food Brands
Food Products is the 2nd largest Indian FMCG segment (~18%) and continues to have strong double digit growth over 2014-18. Brands across leading Indian firms and MNCs are leading this by driving accelerated category growth via penetration (new users). This ...
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3 Cheat codes to build effective product demo communication
Before we get to the cheat codes, there are 3 prerequisites to create effective product demo communication: An Inspiring Brief – to enable the creative agency to create magic the brief needs to be single minded, without complicated RTB constructs & multi-be...
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Smartphone Advertising in India in 2016 - Who's doing a better job?
This analysis compares communication from multiple brands including Apple, Moto, Karbonn, Oppo and Panasonic to evaluate who is doing a better job with TV communication to gain consumer preference and market share.  Disclaimers The analysis is only for the ...
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There are things money can't buy
Parenting comes with some tough moments. The worst in the list is what I call The Walk of Shame - when you lug the baby around the mall while the stroller moves unoccupied, or worse stuffed with shopping bags. As you take embarrassed steps around the squeak...
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The Worst Time to Be a Kid in India
Dear Kids, There was a simpler time for parents and kids in India, when a fond ritual was followed every day. Early in the morning Mothers would leave milk to boil, while trying to wake up resistant, drooling, sleepy kids. After dragging their bums to the d...
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