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Kelly Harbaugh
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103 followers
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Facebook target marketing at its best.
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Building the Machine:  free 39 minute documentary on The Common Core.

"Every one who is seriously involved in the pursuit of science becomes convinced that a spirit is manifest in the laws of the Universe-a spirit vastly superior to that of man, and one in the face of which we with our modest powers must feel humble."
~ Albert Einstein

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I love this!  "Everything I Really Need to Know about User Experience I Learned in Sunday School" http://feedly.com/e/8RbyTEHX

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A great opportunity for college students interested in content strategy.  "The Next Generation of Content Strategists" http://feedly.com/e/B_3IoQad

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The Facebook Content Strategy Fellowship is back. So, if you know a student who might like to learn more about content strategy, tell them to apply! 

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How do you know if your content is "quality content?" +Jake DiMare created a comprehensive list that includes many content roles.
Nothing is more frustrating than getting to the middle of a content strategy post and realizing it's yet another post telling you "Brands with QUALITY content win!" ... as if it's a revelation of some sort. +Jake DiMare takes a look at what quality really means for digital content these days. What else do you think makes content "quality"? 

http://www.cmsmyth.com/2014/02/are-you-publishing-quality-content/ 

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I think it will be interesting to follow +Coca-Cola as they continue to see the long term results, benefits, lessons. etc.
We've talked about +Coca-Cola before, but here's a year-out case study on their shift into brand publishing that's pretty interesting. 

While the heavy shift toward publishing might have seen like a gimmick (it did to me), the data-driven content directions are something I really appreciate. 

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We’ve just signed an agreement to sell Motorola to Lenovo for $2.91 billion: http://goo.gl/CzStvO

Photo of Larry Page, CEO of Google, and Yang Yuanqing, Chairman and CEO of Lenovo, by Christophe Wu / Google.
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Wow - definitely a must read on internet security.
MUST READ: You need to be aware of these kinds of things and take precautions against them. Many important tips in here, including not using GoDaddy. (Why anyone does is beyond me.)
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