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Peter Gould
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Quick video case study: Fairmont Hotels & their use of Analytics.

Fairmont is famous for its nearly 100 global luxury hotels, from the original Raffles Hotel in Singapore to the grand Empress Fairmont in Victoria, B.C. The variety of the properties can make social impact tricky to measure, says Barbara Pezzi, Director of Analytics & SEO.

Once the Fairmont team began using Google Analytics, they were able to see their audiences more clearly and tailor messages to fit. The results were impressive: a doubling of bookings and revenue from social media. Check out the video below to learn more. 
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