Profile cover photo
Profile photo
Alistair Milne
I collect startups
I collect startups
About
Alistair's posts

Post has attachment
Bitcoin is just getting warmed up! #btc   #xbt  

Post has attachment

Post has attachment

Post has attachment
Morning!  #sunrisephotos  
Photo

Post has attachment
Monaco Yacht Show 2014 #sunrise  
Photo

Post has shared content
Despite being down 2-0 early in the game, the #Pens defeat #CBJ, 4-3! Pens up 2-1 in the playoff series. 2 down, 14 to go! #BUCKLEUPBABY

Highlights: http://pens.pe/1gOiZUc

Need more? Join us for Game 5: http://pens.pe/1eXZRrk

Post has attachment

Post has shared content
If you own a Web site, you should circle +Evosite Ltd 
Tip week 1/52: A Year of Conversion Tips

Here we go - number 1 in a series of 52 succinct posts to help you increase conversion rates on your eCommerce site. A theme you are going to pick up regularly in this series is simplicity. The easier you make things for the people who visit your site the easier it’s going to be for them to buy things from you.

►  Postcode lookup

One thing we all hate when buying something on line is any sort of form filling. Laborious routines for providing personal details are a pain. And the longer it takes somebody to get from hitting the checkout button to completing their purchase, the more opportunity there is for them to get distracted or frustrated and give up on the process.

A postcode lookup facility such as +Postcode Anywhere is relatively easy to install. It saves your customers around a minute’s worth of typing (an age when you just want to buy something) and also ensures that address data is entered accurately.

According to +Postcode Anywhere installing automated postcode lookup can decrease cart abandonment rates by 30%. And any typing mistakes can also result in unsuccessful deliveries - triggering customer complaints even when you’re not at fault.

There’s also a message here about caring for your customers and offering a facility to make their lives easier. Let’s face it - we all tend to remember the sites where we find it easiest to complete our purchases and those that were a bit of a nightmare:

‘That checkout was painful to use, but I think I’ll add the site to my favourites anyway’ – Never going to happen!

Address look-ups cost a few pence each and the reduction in cart abandonment will more than return the investment. So if you don’t have the facility and need to improve your conversion rates, this would be an excellent place to start.

View this entire series: http://www.evosite.co.uk/blog/52-top-tips-to-boost-ecommerce-conversion

Share your thoughts. If you want to add anything to this discussion please feel free – just add your comments below.

▬▬▬▬▬▬▬

Further Reading

Why Delivery is Part of Your Core eCommerce Business http://www.evosite.co.uk/blog/why-delivery-is-part-of-your-core-ecommerce-business

Trust, Confidence and eCommerce Conversion http://www.evosite.co.uk/blog/trust-confidence-and-ecommerce-conversions

▬▬▬▬▬▬▬

Tags

#Conversion   #ecommerce   #Postcode   #CRO   #ConversionRateOptimisation   #Simple   #Tips   #ecommercetips   #conversiontips  
Photo

Post has shared content
There is no such thing as the 'right way' to do something ... #likeaboss  

Post has attachment
So Google's auto awesome can now make panoramas from overlapping photos! Very nice! #monaco   #sunrise  
Photo
Wait while more posts are being loaded