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Brooke Johnson
4,868 followers -
word wizard. steampunk and history geek.
word wizard. steampunk and history geek.

4,868 followers
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time to update the ol' pinned post:

i write books. right now, all of my published books are steampunk.

you can find descriptions and links to all of my books here: https://brooke-johnson.com/books/
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i will be at Barnes & Noble in Rogers, AR this Saturday, September 23rd, for their second annual B-Fest Teen Book Festival! i'll be signing copies of THE BRASS GIANT and THE GUILD CONSPIRACY, and i'll be leading the writing workshop at 5pm. come say hello!
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this is the last day THE GUILD CONSPIRACY will be $0.99! grab it now, before the price goes up!

https://brooke-johnson.com/books/the-guild-conspiracy/
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if you're looking for weekend plans, THE GUILD CONSPIRACY is still on sale for only $0.99!

(Book 1, THE BRASS GIANT, is only $1.99!)

https://brooke-johnson.com/books/the-guild-conspiracy/
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new chapter of DARK LORD IN TRAINING posted!

Chapter 37 - The Road to Winterdim
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I finished that concept for THE MERMAID & THE BEAST with ink pens and watercolor markers. I'm not 100% happy with the colors, but it's close enough that I'm okay with it.
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9/12/17
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decided I felt like drawing and this is what happened.

good news: looks like I have a rough design for my Beast at long last. 😊

(concept for THE MERMAID & THE BEAST story)
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weekend reminder that THE GUILD CONSPIRACY is on sale for $0.99 right now. grab it and THE BRASS GIANT (Book #1) for less than $3!

https://brooke-johnson.com/books/the-guild-conspiracy/
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ADVERTISING BOOK SALES ON SOCIAL MEDIA

one of my books is currently on a $0.99 sale, so i thought i'd boost it with a bit of advertising on social media.

i spent $15 on both Facebook & Twitter advertising, using the same text and same images for both platforms, for 5 days.

the results are super underwhelming, considering i spent $30, but your mileage may vary.

Facebook:
2001 reach (unique impressions)
463 likes, shares, etc.
*11 link clicks*

pros: very easy to set up
cons: small reach

interesting tidbit: most of my ad engagement was on instagram, which facebook automatically pushed my ads to.


Twitter:
17,901 impressions
462 engagements (likes, RTs, clicks to embiggen)
*37 link clicks*

pros: large reach
cons: very difficult to set up; i had to tweak the settings for a target cost-per-click after day 1 blew through my daily $3.50 budget with just two clicks; $0.50/click seemed to get me the best reach/click ratio.


summary:

would i run another ad campaign with either of them? idk. if i do, i'll set it up with different parameters. maybe a shorter time frame with a higher budget, or a longer time frame with a higher budget. obviously, the more money you put into it, the more reach you get, but finding that sweet spot, especially for book sales is going to be hard.

i didn't track website conversions because i am not technically savvy enough to do that. so whether the people who clicked my website link actually ended up buying a book is anybody's guess. even if every single link click ended in a book sale, that's only 48 clicks, which equals about $11.88 in royalty revenue on a $0.99 ebook. so in that regard, twitter was worth more, and i got more bang from my buck, though i still didn't make my money back.

i did find it interesting which ads garnered what engagement. twitter really pushed my "at war" ad, which highlights the core conflict between two characters in the book, which got the most reach and clicks. the second best was the "even now" ad, which highlights those same two characters coming together for each other at the end of the book. facebook championed the latter, with more reach on that ad than the rest of the ads combined, so it got the most clicks. the rest didn't do very well at all, the "at war" ad doing the worst of all of them.

so, different ads for different platforms, apparently.

🤷‍♀️
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9/9/17
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Post has attachment
ADVERTISING BOOK SALES ON SOCIAL MEDIA

one of my books is currently on a $0.99 sale, so i thought i'd boost it with a bit of advertising on social media.

i spent $15 on both Facebook & Twitter advertising, using the same text and same images for both platforms, for 5 days.

the results are super underwhelming, considering i spent $30, but your mileage may vary.

Facebook:
2001 reach (unique impressions)
463 likes, shares, etc.
*11 link clicks*

pros: very easy to set up
cons: small reach

interesting tidbit: most of my ad engagement was on instagram, which facebook automatically pushed my ads to.


Twitter:
17,901 impressions
462 engagements (likes, RTs, clicks to embiggen)
*37 link clicks*

pros: large reach
cons: very difficult to set up; i had to tweak the settings for a target cost-per-click after day 1 blew through my daily $3.50 budget with just two clicks; $0.50/click seemed to get me the best reach/click ratio.


summary:

would i run another ad campaign with either of them? idk. if i do, i'll set it up with different parameters. maybe a shorter time frame with a higher budget, or a longer time frame with a higher budget. obviously, the more money you put into it, the more reach you get, but finding that sweet spot, especially for book sales is going to be hard.

i didn't track website conversions because i am not technically savvy enough to do that. so whether the people who clicked my website link actually ended up buying a book is anybody's guess. even if every single link click ended in a book sale, that's only 48 clicks, which equals about $11.88 in royalty revenue on a $0.99 ebook. so in that regard, twitter was worth more, and i got more bang from my buck, though i still didn't make my money back.

i did find it interesting which ads garnered what engagement. twitter really pushed my "at war" ad, which highlights the core conflict between two characters in the book, which got the most reach and clicks. the second best was the "even now" ad, which highlights those same two characters coming together for each other at the end of the book. facebook championed the latter, with more reach on that ad than the rest of the ads combined, so it got the most clicks. the rest didn't do very well at all, the "at war" ad doing the worst of all of them.

so, different ads for different platforms, apparently.

🤷‍♀️
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9/9/17
2 Photos - View album
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