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Sushant Kumar


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5 Reasons why banning opinion polls is justified
Opinion poll is a survey of public opinion from a particular sample. It is usually designed to represent the opinions of a population by asking a set of questions and then extrapolating generalities. While it sounds pretty harmless, the decision of the Cong...

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Why introverts don't use social media?
I came across this very interesting question on Quora asking " Why introverted people don't use social media? " I am sharing my thoughts based on research I've come across that can help us understand the relationship between a very important personality tra...

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How do brands use Instagram to connect with fans?
Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users l...

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Is Google certification important for a career in Digital Marketing?
A lot of people will encourage you to get a Google certification to build a career in Digital Marketing. In my experience as a digital marketing professional, I've rarely seen a certification by Google as a criteria for hiring managers. I was reading throug...

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Is repeating the content of all social media channels advisable?
Content creation and dissemination on social media can be a tricky thing. Creating good original content takes a lot of time and money. It is important to make the most of the content through social media assets for a brand. There are pros and cons of adapt...

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7 easy Instagram Marketing tips for beginners
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startu...

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Is #AirAsiaScam a competitor driven trend?
On 12th April, a popular Indian newspaper published a story, " Who really runs AirAsia India? " It raised some interesting questions about the operations of Air Asia. It stated that " Documents, emails show that Malaysia’s AirAsia Bhd has final say in decis...

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Importance of Marketing on Instagram
"If the photo is legitimate, it seems to have worked like a charm."  Source: This was the final comment of a post on the daily beast on the subject of a naked selfie by Kim Kardashian on Instagram. For those living under a rock, ...

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How to choose the correct hashtag for your #SocialMedia campaign?
Follow @Sushant_KM Choosing an appropriate hashtag for your social media campaign can prove to be a tricky exercise. At times it can also determine success or failure of your campaign. A bad choice can result in negative conversations about your. How can yo...

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Notes from Zero to One by Peter Thiel
"Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel has been one of the better books that I've read recently. It not just gives a perspective about startups and businesses, but there are some interesting things about life in general....
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