As Barron's says, you can't make this stuff up! Apple and 6 publishing houses caught red-handed in a conspiracy to set the retail price of eBooks.

Apple, in particular, gets skewered by Stave Jobs' own quote that “We told the publishers, ‘We’ll go to the agency model, where you set the price, and we get our 30%, and yes, the customer pays a little more, but that’s what you want anyway’.” (q.v.,

The book publishers are not only afraid of Amazon's pricing, but also of the simple fact that with direct eBook publishing and social marketing through Amazon, Google, and yes, Apple, they, the publishers, are simply no longer relevant.
Shared publicly