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Steve Tsuida
320 followers -
I help people tell their own stories. I'm a graphic designer, videographer, photographer, animator, illustrator, and maker of things, because that's what it takes.
I help people tell their own stories. I'm a graphic designer, videographer, photographer, animator, illustrator, and maker of things, because that's what it takes.

320 followers
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Steve's posts

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Handy glue advice: 

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Explore ATB Financial's Eighth Avenue Place Branch in Google Street View. (Or don't. It's your choice. I'm not a cop.)

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Yeah, y’know what? I’m okay with this. It’s arguably just a car ad, but someone—or a bunch of someones—managed to encourage Chevy to make a very special car ad.

(And before you say it’s just “pandering,” ask yourself what all those big, dusty, surly, gruff, truck ads narrated by a leathery baby-boomer cowboy are doing.)

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‪I work at a place where I can say, “Here’s one of our robots, participating in a lunchtime hat fashion show for mental health awareness.” (ATB Financial)‬
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5/5/17
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I’m a graphic designer. A few years ago I would have told you electronics are what other people do. Electronics people. Not graphic designers. +Limor Fried’s company, +Adafruit Industries, changed that, and now I’m a graphic designer who’s saving up for an oscilloscope, because being an electronics person makes me a more interesting graphic designer. I can make art that does stuff. So, what are you, and do you want to become a more interesting one of those?

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Treat yourself to a few minutes with this. And let it just be. Don't panic and wonder how you can make your own copy for your brand. Just be glad someone did this.

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We should march for this, next: 

‪We’ve all heard the “if cars obeyed Moore’s law” jokes, but if it were really that simple* then why hasn’t Moore’s law applied to monitors?‬ Sure, there's been deflation in display pricing over the decades, but nothing on pace with the performance leaps and price deflation of chips. If we should expect the magical hyper-efficient, pocket-change priced Moore’s Car, should we expect 50,000 PPI monitors the size of whole towns that run on a milliwatt of power, and cost $20?

*Spoiler: Yes, I know it isn’t that simple. I’m just so bloody tired of hearing that bad Moore’s Car analogy made by people who don't even know Gordon Moore’s first name, or how an observation about etching patterns on silicon shouldn’t set expectations for radically different technologies.

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