1. Engagement is the expectation
2. More is not the answer
3. Content is skill King
1. Define audience
2. Identify the deliverable
3. Share the major audience take-away.
After nearly 5 years, my blog finally has a mission statement. If you asked me about it six months ago, I would have had to admit that I had never really thought about it before. Since then, I’ve been reading Joe Pulizzi‘s latest book, Epic Content Marketing, and it has me itching to put some of his suggestions into action. It seems that the first step to becoming an “epic content marketer” is to take some time and write a mission statement for your blog, website, or wherever you publish your content. Joe details his idea in Chapter 13 of his book (and yes you should buy the book), so I thought I’d take it to heart and write the davidhallsocialmedia.com mission statement.
1. Consistency is key
2. Build shareability into your content
3. Always think about your audience, but you won’t always satisfy them
- Algonquin CollegePart-time Professor, 2008 - present
- Algonquin CollegeCommunications Officer, 2006 - present
As a consultant in Algonquin College's Cooperative Education office, David focuses the majority of his time on business development and relationship building with internal and external stakeholders. Working closely with a number of industries (high tech, construction, hospitality, business, design, etc.) he consults with employers on a regular basis to assess staffing needs and develop new opportunities for co-op students, applied research, and college partnerships.
Prior to working in the Cooperative Education office, David was the Communications Officer for Algonquin College. His responsibilities as primary communicator for the college included the planning, management, and execution of internal and external communications, media relations, stakeholder relations, community engagement, government relations, event management, various college websites, and the college’s social media presence. In this role, David drafted and implemented Algonquin’s first college-wide social media strategy (updated annually). As a result, Algonquin College was ranked as the most influential Canadian College by Klout.com two years running (2010 – 2011).
Since 2008, David has been a part-time professor in Algonquin College’s School of Media and Design while teaching in the Public Relations program, his focus was primarily on Media Relations. The Radio Broadcasting program hired David in 2010 to teach a course to their final-year students focused exclusively on social media. These course included discussions on personal social media use, reputation management, personal branding, social media use in a business environment, and social media in the Ottawa and national news industry.
In his spare time, David is an active social media blogger (www.davidhallsocialmedia.com) and is a weekly contributor (and occasional guest co-host) on Talknowledgy, an Ottawa-based radio show and podcast aired on 580 CFRA that focuses on the latest trends in social media and technology.
David’s volunteer work includes working on various political campaigns. He was an Algonquin College United Way Team leader for the 2009 campaign (which raised over $100,000 at the college) and he served on the City of Ottawa: Roads and Cycling Advisory Committee from 2008-2010.
David has a passion for education, social media, and sustainability. He enjoys cycling, golf, creating in the kitchen, comedy, and rooting for the Toronto Blue Jays and those dreaded Maple Leafs.
- St. Francis Xavier University School of EducationMasters of Education: Administration and Policy, 2014 - 2016
- Algonquin CollegePublic Relations, 2005 - 2007
- Carleton UniversityPolitical Science (Honours), 2001 - 2005
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