1. Consistency is key
2. Build shareability into your content
3. Always think about your audience, but you won’t always satisfy them
1. Define audience
2. Identify the deliverable
3. Share the major audience take-away.
After nearly 5 years, my blog finally has a mission statement. If you asked me about it six months ago, I would have had to admit that I had never really thought about it before. Since then, I’ve been reading Joe Pulizzi‘s latest book, Epic Content Marketing, and it has me itching to put some of his suggestions into action. It seems that the first step to becoming an “epic content marketer” is to take some time and write a mission statement for your blog, website, or wherever you publish your content. Joe details his idea in Chapter 13 of his book (and yes you should buy the book), so I thought I’d take it to heart and write the davidhallsocialmedia.com mission statement.
It has some great insights into how marketers motivate people to share their content on social networks, and how they use Big Data to target their campaigns - http://ow.ly/Ak6js
- Algonquin CollegePart-time Professor, 2008 - present
- Algonquin CollegeCommunications Officer, 2006 - present
As a consultant in Algonquin College's Cooperative Education office, David focuses the majority of his time on business development and relationship building with internal and external stakeholders. Working closely with a number of industries (high tech, construction, hospitality, business, design, etc.) he consults with employers on a regular basis to assess staffing needs and develop new opportunities for co-op students, applied research, and college partnerships.
Prior to working in the Cooperative Education office, David was the Communications Officer for Algonquin College. His responsibilities as primary communicator for the college included the planning, management, and execution of internal and external communications, media relations, stakeholder relations, community engagement, government relations, event management, various college websites, and the college’s social media presence. In this role, David drafted and implemented Algonquin’s first college-wide social media strategy (updated annually). As a result, Algonquin College was ranked as the most influential Canadian College by Klout.com two years running (2010 – 2011).
Since 2008, David has been a part-time professor in Algonquin College’s School of Media and Design while teaching in the Public Relations program, his focus was primarily on Media Relations. The Radio Broadcasting program hired David in 2010 to teach a course to their final-year students focused exclusively on social media. These course included discussions on personal social media use, reputation management, personal branding, social media use in a business environment, and social media in the Ottawa and national news industry.
In his spare time, David is an active social media blogger (www.davidhallsocialmedia.com) and is a weekly contributor (and occasional guest co-host) on Talknowledgy, an Ottawa-based radio show and podcast aired on 580 CFRA that focuses on the latest trends in social media and technology.
David’s volunteer work includes working on various political campaigns. He was an Algonquin College United Way Team leader for the 2009 campaign (which raised over $100,000 at the college) and he served on the City of Ottawa: Roads and Cycling Advisory Committee from 2008-2010.
David has a passion for education, social media, and sustainability. He enjoys cycling, golf, creating in the kitchen, comedy, and rooting for the Toronto Blue Jays and those dreaded Maple Leafs.
- St. Francis Xavier University School of EducationMasters of Education: Administration and Policy, 2014 - 2016
- Algonquin CollegePublic Relations, 2005 - 2007
- Carleton UniversityPolitical Science (Honours), 2001 - 2005
Dad takes stand against Rogers over texting charges - British Columbia -...
A B.C. father is refusing to pay a $1,400 bill from Rogers after his 16-year-old son was charged for sending hundreds of texts to his girlfr
Is it Time to De-Occupy Rogers Mobile? (With a hammer…)
I’m absolutely sick & tired of Rogers mobile phone service. Not only are they overpriced, but Rogers has incredibly bad service. Let me
Women share less information about themselves online [Infographic]
In a recent survey by uSamp, it was found that women are more guarded about the information they share online when compared to the habits of
MOvember social media strategy from CKDJ 107.9 [Video + Interview]
The idea for this post first struck me when I saw this YouTube video: Pretty great, right? As you can see, CKDJ 107.9 Ottawa's New Mu
Stop Wasting Paper Towels with the Shake and Fold Technique
If you use more than one paper towel to dry your hands or the default size of the paper towel that comes out of automatic dispensers, you're
New Directory Makes It Easy To Find Public Google+ Hangouts
A website called gphangouts.com aggregates all the public hangouts on the social network.
Debating Social Media ROI on the @SMWTO train [Video]
This week, I was invited to participate in a unique event put on by VIA Rail and the Fairmont Royal York on the opening day of Social Media
A look at the new Klout score and features [Screenshots]
New Klout scores and features have rolled out through the month of August, and I think its a step in the right direction. From the beginning
SOPA Is a Symbol of the Movie Industry's Failure to Innovate
This controversial anti-piracy legislation is all about studios making excuses for their technological backwardness and looking out for thei
YouTube Users Watch 4 Billion Videos a Day, But Don't Stick Around Long
YouTube now serves up 4 billion videos a day to viewers, but the average time on the site is still low compared to TV.
Journalists Aren’t Allowed To Have Opinions Over Social Media
According to the Quebec Press Council, if you work in the media and you show any type of favour toward anyone who is running for any office
How to Copy Music from Your iPhone, iPad, or iPod touch to Your Computer...
Apple, true to form, makes it simple to put media and files on your iDevice but the road really only goes one way. It can be pretty difficu