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David Hall
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289 followers
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Earlier this month I sat down with colleague, and Algonquin College School of Business Management Professor, Ian Anderson to talk about a cable company in Canada’s Northwest Territories who took to Facebook to shame those who are in arrears in an attempt to collect a payment. The cable company in question, Senga Services, quickly found themselves on the defensive and was eventually asked by Office of the Privacy Commissioner of Canada to take down the names. Check out the podcast
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Facebook content isn’t as sharable as you may think....Google+ isn't even on the radar.... 
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3 lessons learned for creating brand content:

1. Engagement is the expectation
2. More is not the answer
3. Content is skill King
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Anybody looking for InstaSTATS?
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When a student in my Social Media Management classed asked how I got so many Twitter followers, I wasn't impressed with my responses. So I wrote this post.
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3 tips to write a great content creator mission statement 
1. Define audience
2. Identify the deliverable
3. Share the major audience take-away.

After nearly 5 years, my blog finally has a mission statement. If you asked me about it six months ago, I would have had to admit that I had never really thought about it before. Since then, I’ve been reading Joe Pulizzi‘s latest book, Epic Content Marketing, and it has me itching to put some of his suggestions into action. It seems that the first step to becoming an “epic content marketer” is to take some time and write a mission statement for your blog, website, or wherever you publish your content. Joe details his idea in Chapter 13 of his book (and yes you should buy the book), so I thought I’d take it to heart and write the davidhallsocialmedia.com mission statement.
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3 Blogging Lessons I've Learned over the years: 

1. Consistency is key 
2. Build shareability into your content 
3. Always think about your audience, but you won’t always satisfy them
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This weekend, Americans will observe a holiday Monday to recognize Dr. Martin Luther King Jr. and the importance of the Civil Rights movement. Let's hope these brands and public figures learn from their their questionable #MLKday social media posts from 2014.
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