Alex has been in the kitchen and bath remodeling industry for over 25 years, starting out as a trades helper in the early 80's. He opened a cabinet shop called Alexander’s Cabinetique in 1991 and received his contractor's license in March of 1992. This license with the California State License Board is in General Contracting "B" as well as Cabinet Making and Millwork "C6".
Alex incorporated the company and changed the name to Anew Kitchen, Inc. in 2000 and opened a kitchen and bath showroom in 2002. The company is now known as Anew Kitchen and Bath Design Experience or Anew for short.
Alex became a member of NKBA (National Kitchen and Bath Association) in 2003 and in 2006 he received his certification as a kitchen designer (CKD) with NKBA. He began serving on the NKBA Southern California board as VP-Technology and Communications in 2008, was the President from 2010 to 2011 and is presently serving as the Chapter Representative and Immediate Past President.