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Geoffrey Cooling
422 followers -
Interested in all facets of commercial strategy in healthcare
Interested in all facets of commercial strategy in healthcare

422 followers
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Getting The Full Picture

Oticon continually talk about an "Open Experience" and giving the full sound picture. They say that this is at the core of their new hearing aid strategy and what makes the difference. Deciphering the marketing language is what we try to do here, we also try to turn the gobbledygook of technical language into easily understandable language. I don't often feel over taxed doing this, however, there is always a first time right? So here goes, try my best, because this actually excites me and it really seems to be a whole new way to deal with sound.
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Not Just The Hearing Aid, So Much More

My recent conversation with Dave Fabry got me thinking, we don't really cover solutions for severe to profound hearing losses on the pages of Know. I plan to fix that, over the next while we will put together central cornerstone pages with the pertinent information. Having said that I wanted to cover a concept that we talked about, the ecosystem concept specifically for people with those severe hearing losses.
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Update September 5th: I read a comment on this article in a professional's forum, and I have to say, you know they were right. So I am adding this update to make this article much clearer. I have focused here on iPhones and also Android phones, in other words SmartPhones. I stand by my comments here in relation to that. But and it is a big but, not every hearing aid user has a SmartPhone. In fact many hearing aid users have dumb mobile phones. The Audeo B-Direct is the only hearing aid available that will connect to them directly. In fact, with this concept in mind and if you have a dumb mobile phone and don't plan to change it, the Audeo B-Direct is really the only show in town.
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Steve has been testing Oticon Opns and he is finding some interesting results
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They announced and we missed it, on August 22nd Unitron announced the launch of a new custom hearing aid range called the Insera which completes the Tempus platform and a Rechargeable Stride BTE called the M-R.
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Made For iPhone Versus Made For Any Phone

This article is not a direct comparison pound for pound as they say. It is focused on the connectivity elements of the respective devices and what they offer. I have chosen the Resound LiNX 3D as a comparison for two reasons, it is an excellent representation of the Made For iPhone (MFI) concept and I wear them, so I know what I am talking about. Phonak were late to the party with direct connection to mobile phones, but they have delivered a fantastic and innovative product, but how does it stack up?
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Welcome to a social experiment on critical thinking If you have in fact reached this page without sharing the post, well done, you are awarded the Geoffrey Cooling Critical Thinking Badge of honour. If you have in fact reached this page after sharing the…
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We actually nearly missed this, it was announced on August 15th that Sivantos was expanding the Signia myHearing App to include a new video calling feature. This is the first commercial use of video remote hearing care for the fitting of hearing aids. Basically the professional can schedule a video appointment and then call the wearer on his or her smartphone or smart device at the arranged time. The video option is now being piloted in Canada, Germany, the Netherlands, South Africa, and the United States ahead of a wider roll-out in Fall 2017.
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New Hearing Aids Use Bio-Metric Data To Deliver Better Experience

While I, and many others concentrated on the new Made For Any Phone hearing aid introduction yesterday. Phonak also introduced the complete range of Virto B custom hearing aid products. They say that it is the first ever hearing aid to use bio-metric data to increase signal to noise ratio. That's another new innovation.
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True hands-free calling with a hearing aid is now a reality

The hearing aids offer real hands-free voice calling. The wearer can answer or reject a phone call by simply pressing the push button on their hearing aid. The ringing of the phone is heard through the hearing aids and once the call is accepted, the conversation is instantly streamed. You don’t even need to pick up your phone. Your voice is picked up by the hearing aid’s intelligent microphone network and transmitted to the other caller similar to a wireless headset.
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