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Katie Daggett
228 followers -
Colorado B2B copy and content writer
Colorado B2B copy and content writer

228 followers
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Are you a marketing or advertising agency looking to partner with an experienced copywriter? (Please share.) https://www.linkedin.com/in/kdcopyandcontent #freelancecopywriter Β  #contentmarketing Β  #copywriterforhire Β ο»Ώ

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Great takeaway from #SMMW14. Building human relationships is indeed the goal (or should be) for social media marketers.Β ο»Ώ
The real takeaway from #SMMW14 speeches
Read this recap of Social Media Marketing World from +Ryan Hanley, then look a little deeper...what is really going on when it comes to the trends in the social media and digital marketing space?

Saturation.

Our customers and audience have been overwhelmed by clutter, clutter that was once advocated by experts as a way to stay top of mind with our audience in a high-speed stream of content. Now, we are taught to be human, to answer questions, to connect more deeply and personally with our truest fans...basically all the things that a well-run business has been doing forever.

Look at all the buzzwords that have been floating around lately: authenticity, influence, relationships. They're buzzwords, yes, but they still speak to the greater issue that the old model of content for the sake of content is no longer going to work.Β 

Look beyond social media: responsive web design helps tailor the web browsing experience to the customer. Email segmentation and marketing automation aim to deliver relevant messages to people when they want it, how they want it. Remarketing, like it or not for its intrusiveness, personalizes the advertising experience based on things you have already expressed interest in. Finally, personalized and semantic search puts content and recommendations from people you trust in front of those you don't.

This is great news for businesses who are agile, experienced, and have a core team of professionals helping them with their web presence. I, for one, am happy to see things moving more toward signal and away from noise because that's how I advise my clients in the first place.

The big question: will there be a shakeout of content marketing and social media marketing companies like we've already started to see with SEO firms? Let me know your thoughts... +Stephan HovnanianΒ 

#contentmarketing Β  #webstrategy Β ο»Ώ

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Are you a #B2Bmarketer looking to build yourΒ #contentmarketingΒ team? Check out this hiring guide from +KapostΒ ο»Ώ
Hiring for #contentmarketing can be difficult. Let this handbook be your guide. --> http://bit.ly/1pvZNAqο»Ώ
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Its important to help our quiet kids succeed, and make this a more comfortable place for them to live, work and play. Join the quiet revolution!ο»Ώ

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For all of you content curators out there...ο»Ώ
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