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Hobo SEO
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Welcome to Hobo SEO on Google+
Welcome to Hobo SEO on Google+

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Hobo SEO's posts

given enough time, most seo tests I run are inconclusive on a granular level but I always learn something. I am looking at a great test atm

make notes on actions u take with any website. months, or years later, they turn out to be experiments u can look at. serendipity follows.

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Search Engine Optimisation in 2016 is a technical, analytical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.

These free SEO tips will help you create a successful SEO friendly website yourself, based on my 15 years experience making websites rank in Google.

Read: SEO Tutorial For Beginners 2016

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What Is The Best Screen Size To Design For?

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John Mueller of Google has recently clarified, with examples, that there is:“No duplicate content penalty” but “We do have some things around duplicate content … that are penalty worthy“

Read: Duplicate Content SEO Advice From Google

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Sometimes, Google turns up the dial on demands on ‘quality’, and if your site falls short, a website traffic crunch is assured. Some sites invite problems ignoring Google’s ‘rules’ and some sites inadvertently introduce technical problems to their site after the date of a major algorithm update, and are then impacted negatively by later refreshes of that algorithm.


Read: When your site loses out to an algorithm change:

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Low-quality content on a website can affect the ranking of an entire website. See how to deal with it.

Read: Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings

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See - Example ‘High Quality’ Ecommerce Site From Google Search Quality Rating Guidelines 2015

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While UX, we are told, is not literally a ‘ranking factor’, it is useful to understand exactly what Google calls a ‘poor user experience’ because if any poor UX signals are identified on your website, that is not going to be a healthy thing for your rankings anytime soon.


Read: ‘User Experience’ is Not A Ranking Factor But Is Mentioned 16 times in Google Quality Raters Guide

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Google has a history of classifying your site as some type of entity, and whatever that is, you don’t want a low-quality label on it. Put there by algorithm or human. Manual evaluators might not directly impact your rankings, but any signal associated with Google marking your site as low-quality should probably be avoided.

Read More - When is the ‘Low’ And ‘Lowest’ Quality Rating Appropriate for a Website?
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