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VentureBeat news site interviews Wildfang, a hot new retailer, about how they've doubled YOY revenue by personalizing their website for visitors. https://www.getlytics.com/blog/post/venturebeat_interview_with_wildfang
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Source Media, a business media publisher and events company, discusses their account-based marketing approach powered by the Lytics Customer Data Platform: https://www.getlytics.com/blog/post/interview_engagement_driven_abm
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Did you know that "machine learning" can comb through your customer/prospect database and determine who is "likely to re-engage" with your brand? And that these people are 10X more likely to re-engage with your brand than other groups of people? Our Customer Success team blogs about the dynamic here: https://www.getlytics.com/blog/post/lytics_likely_to_re_engage
Users that are "Likely to Re-Engage" are 10x more likely to engage with your brand. Let's take a look at how Lytics determines which of your users are "Likely to Re-Engage" and explore ways you can make the most of this coveted segment.
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GoDaddy starts to pay closer attention to the marketing funnel and the customer interactions within.
“Data” is a word so bland it seems to say nothing, but consider that pivotal scene in the old movie, Soylent Green, when the cry goes up: “Soylent Green is people!” Realizing that data represents people -- individuals, with individual interests and needs -- is the key behind Phil Bienert’s controlled shift at GoDaddy from a focus on simple brand awareness to one that is personalization and data-driven, which is to say, people-driven. Phil Bienert...
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We're curious if the 500% increase is because of email relevance to the customer journey, or because of something else. #datafirst 
Email is still one of the most effective marketing tools -- but too many fail to realize its potential. Learn how to explode your open rates as VB analyst Jon Cifuentes shares how personalization secrets can unlock the key to sky-high open rates.
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Racing Post chose the Lytics Customer Data Platform to personalize its email marketing, and increased open rates by 20%: https://www.getlytics.com/pdf/Racing_Post_Case_Study.pdf
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Blogged: What B2C Marketers Can Learn From Their B2B Counterparts: https://www.getlytics.com/blog/post/journey_reporting_learn_from_b2b_marketers
Consumer-decision journeys are certainly less linear than business journeys, however, there are best practices that can help business-to-consumer marketers better reach their elusive — yet extremely valuable — omnichannel customers.
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Do you want make Facebook Advertising ~40% more efficient? Craig Schinn -- former digital lead for an e-commerce company -- blogs how you can with a customer data platform: https://www.getlytics.com/blog/post/improve_facebook_advertising
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Publishing and conferences company Access Intelligence discusses in this video how they use Lytics Customer Data Platform to both personalize experiences for subscribers and increase revenue with advertisers. https://www.getlytics.com/blog/post/watch_using_audience_data_for_better_account_based_marketing
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#Mobile personalization shouldn't only be sourced from A/B tests. What about understanding customer interactions and behaviors? 
It’s 2016, and marketers still have trouble personalizing their outreach to customers. Only five percent of marketers have a predictive understanding of the customer journey, and only 31 percent say they use customer data to provide better experiences.
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Build a measurable customer journey based on key #marketing goals. Use those goals to fuel personalized campaigns. Learn more. #CX 
Use this library of content to learn more about Lytics Journey Reporting and how the Lytics Customer Data Platform is changing the way marketers personalize their campaigns and programs.
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The customer data platform built for marketers.
Introduction
Lytics is the customer data platform built for marketers. Connect all your marketing data and create behavior-rich user segments. Sync these custom segments to your marketing tools and improve campaign precision.
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Contact info
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(503) 479-5880
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Address
720 NW Davis St #400 Portland, Oregon 97209-3664