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Lytics
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Personalized marketing starts with a customer data platform
Personalized marketing starts with a customer data platform

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Lytics has launched Orchestrate, which Marketing Land magazine makes us the "first customer data platform to add campaign coordination!" Learn more: https://www.getlytics.com/products/orchestrate
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Snapchat has selected Lytics customer data platform as only a handful of "audience match" partners! https://www.getlytics.com/blog/post/snap_integration
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New to customer data platforms (CDPs)? Here's a primer. https://www.getlytics.com/blog/post/cdp_primer
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Learn more about our customer data platform here.
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We updated the Content Affinity Engine in our customer data platform! https://www.getlytics.com/blog/post/curating_content_topics
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Cool! Publishing Executive magazine publishes "Why All the Hype Around Customer Data Platforms?"
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Source Media, a b-to-b publisher, discusses with AdExchanger news site its use of a customer data platform. https://www.getlytics.com/blog/post/sourcemedia_adexchanger
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Wondering how business-to-business publishers can use a customer data platform to personalize experiences with subscribers and make more revenue from advertisers? Watch this video from the Connectiv conference:
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Chief Marketer magazine does a nice job covering Dr. Martens' Kyle Duford's talk about customer data platforms at MarTech conference: https://www.getlytics.com/blog/post/chiefmarketer_dr_martens_personalization
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The Economist magazine gets interviewed by MarTech Advisor about their use of a customer data platform (CDP): https://www.getlytics.com/blog/post/martech_interview_with_economist
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