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Simon Thompson
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Web masters focus too much page ranking, says Google

Web masters and online marketers can over focus on SEO and search engine rankings when bigger traffic gains could come from concentrating on other search aspects.

That’s the latest message from Google, which has put together a video and blog explaining to web masters how they gain more traffic by concentrating on how their sites are crawled and indexed.

Google’s Developer Programs Tech Lead Maile Ohye explains the theory behind search queries – which was integrated in to Google Analytics as the Search Engine Optimisation Report a couple of years back.

The message from Mountain View is web sites are only shining a torch in to the corner of the room when optimising to generate more traffic, when really they need to brighten the whole room.

“The objective is more conversions from your traffic and making traffic and leads more relevant,” explains Ohye.
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SEO 101 – Search engine optimisation jargon explained

Search engine optimisation is all about working backwards from guidelines laid out by Google, Bing and other search engines to help a web site gain higher recognition on the web.
To help cut through some of the jargon, here’s a list of some of the common terms and what they mean:
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Has your SEO strategy got a missing link?

If you believe ranking high on a search engine is the holy grail of marketing a web site, then you have a missing link in your strategy.
Search engines are important, but they are not the sole source of traffic to your web site.
Millions of searches go through the web every day, but people also click on a link from another site to reach you, type your web address in to a browser or have your site bookmarked.
That does not mean you should drop search engine optimisation (SEO), but you should consider a broader web strategy to include link building, blogging, lead nurturing and social media networking.
Here are some alternative ways to find traffic:
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