Are you scared or excited about where all of this is going?

Author Rank: Google gets smarter - by letting you claim your identity and content.

Author Rank is Invisible Klout

For the first time, Google has the capacity to value content you create on other platforms. Google can even begin to value your contributions based on its assessment of your actual identity.  from Jay Bear's Convince and Convert:

I love it, but those of you that hate +Klout  should realize that this is not so different, albeit done with a lot more depth and finesse.
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