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Traci Browne
Works at Freelance Writer
Lives in Philadelphia Area
465 followers|26,916 views
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Traci Browne

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World's first 3D printed car unveiled at IMTS 2014 in Chicago today! 
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Traci Browne

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In this month's edition of Interview with a Trade Show Exec, Chris Brown shares what the NAB Show might do if the CDC announced a Zombie Apocalypse the day before the show...check it out.
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One of the best ways to build a community around a show hashtag is by hosting weekly Twitter chats.
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Event organizers...no need to spend a fortune on high tech video if you have a smartphone in your pocket. It's not about the size of the camera...it's how you use it
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Great idea!
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Love this service...great for event attendees, speakers, VIPs and exhibitors.
Trade Show and expo organizers always are striving to make their exhibitor and attendee experience run smoothly. They take great pains to make the event registration process as painless as possible. In many cases, the online registration process takes just minutes. But it doesn’t end there for the attendees and exhibitors. Now, they have to start the laborious task of booking flights, arranging ground transportation and booking dinner reservati...
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Are you using data to deliver a great event/customer experience? What you should be doing with that event app
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There is just so much you can do with a good show floor education theater.
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Wish I could go Traci. I talked to them but already had a conflicting engagement…
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I believe in exploring outside your industry for great content ideas. One of my most successful pieces of content was an interview style I picked up from my good friend, Marco Pavlesich. Marco was kind enough to share with me how those interviews came about and his marketing objectives for them.
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Are Event Professionals taking mobile seriously? Or just paying lip service?
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What Event Producers can learn from retail about customer experience and mobile apps.
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Check out my new monthly series - Interview With A Trade Show Exec. Each month we'll interview someone new and find out things like their first trade show experience, where they'd like to travel in time, what they were like as a kid and much much more.

Our first interview is with Dan Cole, Vice President, Sales and Business Development, International CES
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People
In her circles
201 people
Have her in circles
465 people
Blazer Exhibits & Events's profile photo
Rikars Eagles's profile photo
oye akintan's profile photo
james reus's profile photo
Dr. Tom Hardy's profile photo
Mark Gearman's profile photo
Jeff Hurt's profile photo
Head Genie's profile photo
Jason Hensel's profile photo
Work
Occupation
Writer
Employment
  • Freelance Writer
    2012 - present
  • Live Well Expos
    Principal, Consumer Shows, 2009 - 2012
  • Red Cedar Marketing
    Principal, 2003 - 2012
Basic Information
Gender
Female
Story
Tagline
Freelance Writer Creator of B2B Magic
Introduction
I love to find and tell the fascinating stories waiting to be discovered in B2B. Content Marketing is a hot buzzword these days, but in fact, it's always been around. Great industry writers have always been able to tell a company or product story in ways that would resonate with potential customers.

15 years in the trade show business has exposed me to so many of those stories. Careful observation has shown me how customers want to interact with vendors. Everyone knows they are buying something but no one wants to be "marketed to." They want to be fascinated, educated and understood.

That is exactly the skill I bring to my clients...and more.


* Recently wrote The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers, published by Que Publishing) http://www.pearsonhighered.com/educator/product/The-Social-Trade-Show-Leveraging-Social-Media-and-Virtual-Events-to-Connect-With-Your-Customers/9780789749130.page
* Written several articles for Meetings Industry Trade Publications and Spoken at several industry events
* Ghost written marketing content for B2B companies
* Researched and written on topics outside of specialty for a variety of companies. Topics ranged from Native American Tribes of New York to Copyright Laws as applied to the Film Industry
* Spent 6 years as a technical writer documenting IT networks, systems and policies.


If you are interested in hiring me for a project please contact me at traci@red-cedar.com or call at 215.277.1961
Specialties

ghost writing, documentation, research, blogging, content marketing, content curation

Bragging rights
I wrote a book...and it was published
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Philadelphia Area
Previously
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