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Traci Browne
Works at Freelance Writer
Lives in Philadelphia Area
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Traci Browne

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Are Event Professionals taking mobile seriously? Or just paying lip service?
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Traci Browne

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Love this service...great for event attendees, speakers, VIPs and exhibitors.
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Check out my new monthly series - Interview With A Trade Show Exec. Each month we'll interview someone new and find out things like their first trade show experience, where they'd like to travel in time, what they were like as a kid and much much more.

Our first interview is with Dan Cole, Vice President, Sales and Business Development, International CES
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Traci Browne

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Some great insight as to what you can do with all the data your expo or conference collects. Better market to attendees, save money on marketing, improve attendee experience, change length of conference...it's all there and much more more!
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It's not about your conference...it's about your attendees...embrace the machine!
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Jason Hensel's profile photo
 
What Event Producers can learn from retail about customer experience and mobile apps.
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Are you using data to deliver a great event/customer experience? What you should be doing with that event app
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Traci Browne

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There is just so much you can do with a good show floor education theater.
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Traci Browne

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Another fabulous problem solving sponsorship for conferences and trade shows...
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Traci Browne

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This is part 1 of a 6 part series...this gives you the foundation, the next five posts will give you examples of great sponsorships that add value to the attendee experience.
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Have her in circles
441 people
Jason Hensel's profile photo
Work
Occupation
Writer
Employment
  • Freelance Writer
    2012 - present
  • Live Well Expos
    Principal, Consumer Shows, 2009 - 2012
  • Red Cedar Marketing
    Principal, 2003 - 2012
Basic Information
Gender
Female
Story
Tagline
Freelance Writer Creator of B2B Magic
Introduction
I love to find and tell the fascinating stories waiting to be discovered in B2B. Content Marketing is a hot buzzword these days, but in fact, it's always been around. Great industry writers have always been able to tell a company or product story in ways that would resonate with potential customers.

15 years in the trade show business has exposed me to so many of those stories. Careful observation has shown me how customers want to interact with vendors. Everyone knows they are buying something but no one wants to be "marketed to." They want to be fascinated, educated and understood.

That is exactly the skill I bring to my clients...and more.


* Recently wrote The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers, published by Que Publishing) http://www.pearsonhighered.com/educator/product/The-Social-Trade-Show-Leveraging-Social-Media-and-Virtual-Events-to-Connect-With-Your-Customers/9780789749130.page
* Written several articles for Meetings Industry Trade Publications and Spoken at several industry events
* Ghost written marketing content for B2B companies
* Researched and written on topics outside of specialty for a variety of companies. Topics ranged from Native American Tribes of New York to Copyright Laws as applied to the Film Industry
* Spent 6 years as a technical writer documenting IT networks, systems and policies.


If you are interested in hiring me for a project please contact me at traci@red-cedar.com or call at 215.277.1961
Specialties

ghost writing, documentation, research, blogging, content marketing, content curation

Bragging rights
I wrote a book...and it was published
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Philadelphia Area
Previously
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