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Marketing Management Association
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The MMA showcases cutting-edge marketing thought, presented by both practitioners and academicians.
The MMA showcases cutting-edge marketing thought, presented by both practitioners and academicians.

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Presentation at the Marketing Management Association Conference at the Palmer House Hilton in Chicago March 26, 2015 by Michael Solomon, the MMA Marketing Innovator for 2015.

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Live streaming of the Marketing Management Association Awards Brunch from the Palmer House Hilton in Chicago, March 26, 2015.  

MMA Awards Brunch (10:45 am) and Marketing Innovators Award Presentation (1:30 pm) will be live streamed today (CST) on Google+ & YouTube.

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You can download the PDF version of the #MMASpring2015 Proceedings from the following URL. http://ow.ly/KPtbV

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MMA Hormel Master Teacher finalist presentations; John McGrath, Sajay Mehta & Liz Wang

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Free access to three of our top articles from March 25th to April 8 in conjunction with the MBAA conference in Chicago. Debra Zahay-Blatz to address Meet the Editor group in the Publishing track Friday am, 8:00 salon 3, third floor, Palmer House Hilton.
http://www.emeraldinsight.com/loi/jrim
Social media's slippery slope: challenges, opportunities and future research directions is in Vol. 7, Issue 2.
Business to business digital content marketing: marketers’ perceptions of best practice is in Vol. 8, Issue 4.
Understanding the effectiveness of word‐of‐mouth: an elasticity perspective is in Vol. 7, Issue 1.

I hope everyone had/has a safe travel day to #MMASpring2015 in Chicago. The Palmer House Hilton awaits. We will be live streaming several events on G+ and YouTube including the Hormel Foods Master Teacher presentations this afternoon. Lots of great papers, panels and presentations. Proceedings and more info at www.mmaglobal.org/conferences/Spring. 

Looking forward to connecting with everyone at the MMA Spring Conference in Chicago next week.  Watch for updated notices of events being live streamed on our Google+ Page and our YouTube Channel.

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Welcome orientation to the MMA 2014 Fall Educators' Conference AxcessCapon Teaching Innovation Competition by Bill Madway, Competition Coordinator.

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MMA 2014 Fall Educators' Conference AxcessCapon Teaching Innovation Competition Winning presentation by Datha Darmon-Martinez and Katherine Jackson of Truman State University
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