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Faction Media
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Faction is a B2B demand creation agency, combining award-winning digital and creative capabilities with deep demand generation knowledge to deliver modern digital experiences to your customers and prospects.
Faction is a B2B demand creation agency, combining award-winning digital and creative capabilities with deep demand generation knowledge to deliver modern digital experiences to your customers and prospects.

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Faction Media's posts

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How many acronyms and short-hand phrases do you use at work? We use a lot. Probably too many. Account Supervisor Melaina Johnson breaks down what we use and what our clients use, today on the Faction blog!

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Good marketers have embraced the value that content brings to the marketing process, but that doesn’t mean that content strategy is in every marketer’s toolkit. This is a shame, because adopting content strategy practices can help your team create and share content more consistently, and ensure that the content they produce resonates with your audience. This results in improved customer experiences, and improved branding, and what marketer doesn’t want that? Read the rest of this great analysis on GatherContent.

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You know when you know you're right about something? If you're Natalia Klishina, you have a very strong opinion about the Oxford (or serial) comma. Agree or disagree, this is her argument.

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It's traditional in B2B to have a gate in front of white papers and other valuable content. We do that to ensure that we're capturing lead information, but technology has enabled us to capture that information passively in a lot of cases. We still cling to our forms to prove value, but should we? Associate Content Director Dave Flomberg makes the argument that there's a better way.

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What are you doing tonight? You should probably head to Postmodern and hear Faction Associate Content Director Dave Flomberg speak about content. It'll be epic, and if you're a BMA member, just $6. Check out the details below!

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At the recent Pictoplasma Conference in New York, illustrator Jean Jullien told a young crowd of animators and illustrators about how changing up the format his work takes keeps his ideas fresh, how daily “creative gymnastics” combats commercial job fatigue, and how he learned to stop worrying and love his drawing style.

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There’s another way to think of product development (and marketing campaigns) — the creation of a Minimum Viable Product (MVP). Very simply, an MVP is a product that solves a problem of consumers and initiates the process of optimization. MVPs also allow developers (or manufacturers) to collect information about product viability and the required minimum investment. Read more on this creative process from Faction Account Supervisor Kaitlin Ryan, today on the Faction blog.

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The #Cubs won the #WorldSeries (FINALLY), so this idea of work-life balance came to mind, obviously. When you have to work 108 years to accomplish a major goal, how do you achieve it? One step at a time. Program Manager Bri Wolf examines how she tackles work challenges while also managing to have a social life.

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The Marketing Stack, defined. Plus some Drake thrown in for good measure.

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"Even with the explosion of new technology, marketers keep coming back to email. The reason is clear — for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI." Don't miss this great report from Campaign Monitor.
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