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I think most practitioners are aware of this (not sure if their clients - the brands, are though) but I thought what is interesting is Tom Foremski claims that "active and actual users" could be as small as one-third (and that half are fake). Interesting also how one can present such numbers based on "anecdotal cases". Any thoughts?
Increasing numbers of studies of social networks point to much smaller numbers of real and active users — sharply reducing the value of the plat
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