Axe Unleash the Chaos
The Axe Unleash the Chaos print ads follow the same premise as the TV spot http://goo.gl/El8jY
, which rests on the notion that using Axe’s Anarchy scent — a body spray fragrance that comes in both a men’s and women’s version — will unleash the chaos
because both sexes won’t know what hit them.
They will be experience a magnetic attraction to each other and be struck senseless by the Axe effect,
as Fastco.Create describes. Over the years, Axe has built a fun brand image based on offering men scents that women just can’t resist
— and now men can’t resist them on women either.
It’s a great way to get the attention of both sexes.
Watch the commercial ~ http://goo.gl/El8jY