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Exponential Interactive
175 followers -
Global provider of advertising intelligence and digital media solutions
Global provider of advertising intelligence and digital media solutions

175 followers
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iMedia Connection features Exponential’s product manager, Craig Simmons. In his byline article “Fighting ad fraud: 5 questions all advertisers need to ask”, Craig covers five questions any advertiser or brand needs to ask when considering potential partners for a relationship. #adfraud #digitaladvertising
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Bryan Melmed, senior director of insights, will be discussing the necessity of ‘humanizing’ big data in the age of automation at the 2014 Cannes Lions Festival. Bryan’s session, “Data’s Human Nature”, will be at 9:45AM on Tuesday, June 17th in Audi A.
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AdAge features Exponential’s Senior Director of Insight Services, Bryan Melmed, where he explains why marketing still needs human touch – especially in the age of big data. Bryan is highlighted here presenting six ways on how to make data more human.
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Exponential’s Product Strategy and Operations Manager, Craig Simmons, is featured in Direct Marketing News discussing “Viewability: The Real Impact on Publishers and 4 Ways to Improve It”.
http://bit.ly/1evd4Xt
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This month, fans of the new Hunger Games movie are pouring into theaters to see what’s next for Katniss Everdeen. Discover what else they get fired up about.
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Today, we’ve announced a press release spotlighting XE.com’s 256% revenue increase using our publisher platform. Access the official press release on our blog - http://bit.ly/1cngeGp
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Who, exactly, makes up the Thor movie audience? Find out based on data gathered from the e-X Advertising Intelligence Platform: http://bit.ly/18bCYh6 
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Exponential’s Product Strategy and Operations Manager, Craig Simmons, has been featured in MediaPost commenting on the benefits of pushing for, and promoting, publisher viewability.
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