The internet killed April Fools' Day
By +Martin Bryant
From TNW Weekly
It feels like every year we all get a little more weary of April Fools' Day.
What used to be a morning of fun, tricking your friends and looking for a silly fake story in the newspaper, has turned into a 36-hour onslaught of noise and bad jokes written by marketing people who probably get very little out of it in terms of PR benefit. It starts when midnight strikes on April 1 in New Zealand and doesn't stop until after the sun has gone down over Hawaii – a wave of lame jokes and people complaining about lame jokes, sweeping around the world.
A good rule of thumb is that any given April Fools' Day joke is ten times funnier to the person who wrote it than anyone who reads it. They can even seriously backfire sometimes, too. Just look at Google, which had to take down a Gmail prank today after it affected people's ability to communicate on serious topics.
Last year I swore off April Fools' jokes on TNW (http://thenextweb.com/voice/2015/04/01/why-you-wont-find-an-april-fools-day-joke-on-tnw-this-year/
) and I'm pleased to say that we're not doing one this year either (http://thenextweb.com/insider/2016/04/01/trust-no-bitch/?foo=notbar
). Joyless and grumpy? No, I love a joke but I don't love a million bad jokes.
Let's see if we can rein April Fools' Day back in a bit and make it fun again. I don't hold out much hope.