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Heidi Cohen
Lives in New York City, NY, USA
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Heidi Cohen

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Do you have these 5 holes in your 2016 Content Marketing?

1] Plan, create and use content across your company
2] Enhance existing content (AKA Plan content reuse)
3] Maintain your company blog as a corporate asset
4] Think beyond the content asset (AKA Support content ROI)
5] Schedule all content repromotion at the same time (Think beyond 1 month!)

#contentmarketing   #blog   #cmworld  

cc: +Michael Brenner +Marcus Sheridan  +Jason Miller +Lee Odden +Pat Flynn +HubSpot +Content Marketing Institute +LinkedIn 
Have you missed 2016 content marketing opportunities? Not sure. 5 ways to stop your content marketing from costing you more than it should!
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Heidi Cohen

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Broaden your social media reach by using these 5 types of content:
Text
Images
Video
Audio
Presentation

#socialmediamarketing   #socialmediatips   #contentmarketing  
Want to increase your audience and achieve your business goals? Then use these 5 social media content formats. Research and examples included.
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Heidi Cohen

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Get ready to pump up your 2016 social media with these 3 tactics. They were recurring themes of #SMMW16  
1. Livecasting video
2. Self selecting customer buckets
3. Authenticity (can you believe we're still discussing this?)

Shout outs to: +Mari Smith  +Kim Garst  +Joel Comm +Michael Stelzner  +Phil Mershon  +Gary Vaynerchuk  +Shaan Puri  +Jon Loomer  +Darren Rowse  +Pat Flynn +Brian iSocialFanz Fanzo 

#socialmediatips  
Want to improve your social media? 3 social media marketing world 2016 tactics: use livecasting video, find your audience buckets, and be authentic.
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Heidi Cohen

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Want to change your life? Are you doing the work you were meant to have? Read the Actionable Marketing Guide interview with +Chris Guillebeau 

http://heidicohen.com/books/born-for-this/
Finding the work you were “born to do” isn’t just about discovering your passion. Doing what brings you joy is great, but if you aren’t earning a living, it’s a hobby, not a career. And those who jump out of bed excited to go to work every morning don’t just have jobs that turn their passions into paychecks. They have jobs where they also can lose themselves for hours in the flow of meaningful work. This intersection of joy, money, and flow is w...
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Heidi Cohen

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Tips to enhance your customer relationships with content. #contentmarketing  
Want to win over your prospects and customers? Follow these 14 tips to romance your audience with content marketing. Includes examples.
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Have them in circles
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Heidi Cohen

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Your blog needs more love than you can give it.

Get the support it needs by tapping into these 5 types of people in your blog community. They can help you every step of the way.

Why go it alone???

+Pat Flynn +Andy Crestodina  +Peg Fitzpatrick +Rebekah Radice +Ashley Zeckman 
Don't blog alone. Use your blog community for 5 key blog post creation elements: ideation, writing, editing, non-editing processes and distributing.
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Heidi Cohen

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Looking to expand your content or blog offering?

Want to add structure your editorial calendar?

Then think like a newspaper or magazine editor and add recurring columns.

In addition to an on-going column, this article outlines 5 key types every content creator, blogger and marketing can use.

Examples from +Pat Flynn  +Mari Smith  +John Lee Dumas of EOFire  +Rand Fishkin  +Joe Pulizzi  +list25 +Rae Hoffman +Ann Shayne +Gini Dietrich +Robert Rose 
Want to extend your content marketing or blogging? Use recurring content columns. Get the inside scoop. Includes 5 types with examples to guide you.
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Heidi Cohen

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You’re vying for your readers’ and customers’ time, focus and discretionary purchasing power. 

Due to the competition for audience attention, no one marketing approach alone can yield the optimal results to build your audience. 

http://heidicohen.com/beyond-search-marketing/

#marketing
Think beyond search marketing to reach your maximum potential audience. Assess macro-level audience attention and micro-level audience attention.
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Heidi Cohen

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Want to expand your content marketing efforts and improve your content ROI? 

Then read about how content curation joins the content marketing family. 

Details the 3 core elements for content curation in 2016:
Content curation needs strategy
Content curation supports content creation
Content curation supports content promotion

Includes tactics you can apply to your marketing with examples to show you how.

+Andy Crestodina  +Lee Odden +Jason Miller +Gini Dietrich +Peg Fitzpatrick +Ana Hoffman +Joe Pulizzi +Robin Good +Copyblogger +CoSchedule 

#contentmarketing   #contentcuration   #contentstrategy  
Content Curation Grows Up and what it means for your content marketing strategy. Defines sophisticated content curation with examples to follow.
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Thank you for your input.

I really believe that marketers need a well documented content curation strategy that's integrated with their content marketing and overall marketing. 

Happy marketing,
Heidi Cohen
Actionable Marketing Guide
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Heidi Cohen

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Need more content marketing budget? Still on the content creation hamster wheel? 

Here are 7 tips to help you avoid orphan content (and improve your content ROI).

#contentmarketing   #contentcreation  
+Jason Miller  +Ian Cleary  +Pamela Wilson  +Content Marketing Institute  +Laura Roeder 

http://heidicohen.com/orphan-content/
Are you creating orphan content? Orphan content is defined. 7 tips to avoid orphan content with examples to guide you.
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Heidi Cohen

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Get more bang for your content budget buck... Just improve your existing content. Stop creating more one and done content. Get better ROI and results. 

+Buffer  +WhichTestWon com +HubSpot +David Meerman Scott +Jonathon Colman +Andy Crestodina  +Jodi Harris  +Tim Ash  +Brian Massey 

#contentmarketing   #contentcreation   #roi  
Are you maximizing Enhanced Existing Content Marketing ROI? Enhanced Existing Content Marketing is defined and explained in a 5 step process.
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Great blog post, thanks for sharing
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Introduction

Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.

Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award. 

Heidi has written ClickZ’s Actionable Analysis column since 2004. In addition, she frequently writes on other marketing topics.

Heidi is also a popular speaker on current digital marketing topics.

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