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Heidi Cohen
Lives in New York City, NY, USA
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Heidi Cohen

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Get ready to pump up your 2016 social media with these 3 tactics. They were recurring themes of #SMMW16  
1. Livecasting video
2. Self selecting customer buckets
3. Authenticity (can you believe we're still discussing this?)

Shout outs to: +Mari Smith  +Kim Garst  +Joel Comm +Michael Stelzner  +Phil Mershon  +Gary Vaynerchuk  +Shaan Puri  +Jon Loomer  +Darren Rowse  +Pat Flynn +Brian iSocialFanz Fanzo 

#socialmediatips  
Want to improve your social media? 3 social media marketing world 2016 tactics: use livecasting video, find your audience buckets, and be authentic.
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Heidi Cohen

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Want to change your life? Are you doing the work you were meant to have? Read the Actionable Marketing Guide interview with +Chris Guillebeau 

http://heidicohen.com/books/born-for-this/
Finding the work you were “born to do” isn’t just about discovering your passion. Doing what brings you joy is great, but if you aren’t earning a living, it’s a hobby, not a career. And those who jump out of bed excited to go to work every morning don’t just have jobs that turn their passions into paychecks. They have jobs where they also can lose themselves for hours in the flow of meaningful work. This intersection of joy, money, and flow is w...
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Heidi Cohen

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Tips to enhance your customer relationships with content. #contentmarketing  
Want to win over your prospects and customers? Follow these 14 tips to romance your audience with content marketing. Includes examples.
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Heidi Cohen

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Is your 2016 Facebook Marketing on track to  succeed? Check out these 7 tips. Includes analysis of 4Q2015 Facebook performance with charts and data.

#Facebook   #marketing   #socialmedia   +Rebekah Radice  +Jon Loomer 

2016 #Facebook Marketing: What You Must Know To Succeed http://heidicohen.com/2016-facebook-marketing/ #FB #SocialMedia cc @rebekahradice 
Do you have a 2016 Facebook marketing strategy? Based on 4Q2015 results, 7 targeted 2016 Facebook marketing tactics. Includes charts.
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Heidi Cohen

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Are these 5 key 2016 Marketing Trends holding you back? 
http://heidicohen.com/2016-marketing-trends/
+Jay Baer +Ann Handley +Jodi Harris +Joe Pulizzi 
#mobile   #contentmarketing   #marketing  
Are You Prepared For The 2016 Marketing Trends No One Is Discussing? The 5 key 2016 marketing trends are explained and have tactics. (Charts too!)
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Heidi Cohen

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You’re vying for your readers’ and customers’ time, focus and discretionary purchasing power. 

Due to the competition for audience attention, no one marketing approach alone can yield the optimal results to build your audience. 

http://heidicohen.com/beyond-search-marketing/

#marketing
Think beyond search marketing to reach your maximum potential audience. Assess macro-level audience attention and micro-level audience attention.
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Heidi Cohen

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Want to expand your content marketing efforts and improve your content ROI? 

Then read about how content curation joins the content marketing family. 

Details the 3 core elements for content curation in 2016:
Content curation needs strategy
Content curation supports content creation
Content curation supports content promotion

Includes tactics you can apply to your marketing with examples to show you how.

+Andy Crestodina  +Lee Odden +Jason Miller +Gini Dietrich +Peg Fitzpatrick +Ana Hoffman +Joe Pulizzi +Robin Good +Copyblogger +CoSchedule 

#contentmarketing   #contentcuration   #contentstrategy  
Content Curation Grows Up and what it means for your content marketing strategy. Defines sophisticated content curation with examples to follow.
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Thank you for your input.

I really believe that marketers need a well documented content curation strategy that's integrated with their content marketing and overall marketing. 

Happy marketing,
Heidi Cohen
Actionable Marketing Guide
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Heidi Cohen

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Need more content marketing budget? Still on the content creation hamster wheel? 

Here are 7 tips to help you avoid orphan content (and improve your content ROI).

#contentmarketing   #contentcreation  
+Jason Miller  +Ian Cleary  +Pamela Wilson  +Content Marketing Institute  +Laura Roeder 

http://heidicohen.com/orphan-content/
Are you creating orphan content? Orphan content is defined. 7 tips to avoid orphan content with examples to guide you.
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Heidi Cohen

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Get more bang for your content budget buck... Just improve your existing content. Stop creating more one and done content. Get better ROI and results. 

+Buffer  +WhichTestWon com +HubSpot +David Meerman Scott +Jonathon Colman +Andy Crestodina  +Jodi Harris  +Tim Ash  +Brian Massey 

#contentmarketing   #contentcreation   #roi  
Are you maximizing Enhanced Existing Content Marketing ROI? Enhanced Existing Content Marketing is defined and explained in a 5 step process.
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Great blog post, thanks for sharing
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Heidi Cohen

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Is your content having trouble breaking through to grab your audience's attention?

Then tap into the power of content uberization. It's the sharing economy meets content marketing. Includes definition and 3 actionable content marketing tips!

#contentmarketing   #sharingeconomy  
+Dave Kerpen  +Jay Baer  +Henneke Duistermaat  +Ann Handley +LinkedIn 

http://heidicohen.com/content-uberization/
Tapping into the sharing economy for your content marketing? Content uberization is an effective way to distribute your content to a wider audience.
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Thank you for the mention, +Heidi Cohen. I appreciate it!
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Heidi Cohen

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Are you protecting your brand with the new generic top level domains (aka gTLDs)? 

Do these words sound like a foreign language? If so, you need to read this guide by +Larry Aronson 

#domainname   #branding   #webmaster  

http://heidicohen.com/domain-names-trademarks-and-your-brand/
What you need to know about domain names, trademarks and branding to protect your business in the evolving gTLD landscape.
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Introduction

Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.

Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award. 

Heidi has written ClickZ’s Actionable Analysis column since 2004. In addition, she frequently writes on other marketing topics.

Heidi is also a popular speaker on current digital marketing topics.

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