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Heidi Cohen
Lives in New York City, NY, USA
4,492 followers
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Have you considered the impact of customer trust on your content and social media? Data, charts & tips 

http://heidicohen.com/customer-trust-factors/

#socialmedia   #marketing   #research  
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Want to learn more about content marketing and content curation? Then check out Pressly's new ebook. http://www.pressly.com/resources.html

#contentmarketing   #contentcuration  
Pressly is a content curation platform helping top brands own the conversation their customers are interested in.
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Yup we all have to become publishers don't we? ;-)
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Heidi Cohen

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Ana--Thank you so much for including me in your weekly roundup. I loved your Valentine's suggestions. 

Happy marketing, 
Heidi Cohen 
In the marketing news this week: Pinterest kicks affiliates to the curb, Doctor Google is in, cinemagraphs are the new gifs, RIP Google Helpouts, and more.
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Heidi Cohen

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Is your social media overwhelming your target audience? Check out the data here: http://heidicohen.com/social-media-quality-vs-quantity/
#socialmedia   #chart  
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Have you got your #mobile on yet? Here's what you NEED to know about #mobileapps  . Includes charts and tips.

http://heidicohen.com/mobile-app-trends-2015/
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Want to maximize your #contentmarketing  distribution? 

Which tactics are better and why? 

#Search (aka SEO) or #SocialMedia

http://heidicohen.com/content-search-vs-social-media/
Content search vs social media lays out how you need to use search and social media to maximize your content marketing reach. Complete with charts and tips.
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Have them in circles
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Seeking to get your #socialmediamarkeeting  on traffic to success? Here is a easy to follow 10 step cycle. 

http://heidicohen.com/social-media-marketing-cycle/

#socialmediastrategy  
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5 Steps To B2B Content Marketing Success

How to tap into the 2015 B2B purchase decision process.

#b2bleadgeneration   #contentmarketing  
Do you understand the 2015 B2B Purchase Decision Process? As B2B buyers seek information on their own, here are 5 tips to help you serve them. (Charts)
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How to enhance your content marketing with content curation. Includes content curation editorial calendar. #contentmarketing   #contentcuration  
http://heidicohen.com/content-curation-editorial-calendar/
Don't miss content curation opportunities! Create your content curation editorial calendar with these 5 steps. Contains easy-to-use worksheets and tips.
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+Heidi Cohen Thanks for sharing and all you do.
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Does your #contentmarketing  result in leads and sales? It may be missing something. Findout what. 

http://heidicohen.com/content-marketing-call-to-action-tactic/
Does your content marketing yield sales? Here is how to fix your content with 5 Content Marketing Call-To-Action Tactics. Includes data, charts and tips
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Is #facebookmarketing   part of your 2015 business plans? Here are 5 points regarding Facebook and tactics you need. Charts included. 
http://heidicohen.com/facebook-marketing-trends-for-2015/
Facebook outlines 5 key Facebook marketing trends for 2015 in their 4Q2014 earnings call. Here are the charts and tips marketers need.
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Good work +Heidi Cohen 
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Is your social media marketing tailored to their behavior? Here's the data every marketer needs complete with charts. 

http://heidicohen.com/social-media-behavior-in-2015/

#socialmediamarketing  

#customerbehavior  
Want to improve your social media marketing? Understand your audiences' social media behavior in 2015. 5 trends, charts and tips from Global Web Index.
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Actionable Marketer
Introduction

Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.

Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award. 

Heidi has written ClickZ’s Actionable Analysis column since 2004. In addition, she frequently writes on other marketing topics.

Heidi is also a popular speaker on current digital marketing topics.

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New York City, NY, USA