Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.
Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award.
Heidi has written ClickZ’s Actionable Analysis column since 2004. In addition, she frequently writes on other marketing topics.
Heidi is also a popular speaker on current digital marketing
Get the support it needs by tapping into these 5 types of people in your blog community. They can help you every step of the way.
Why go it alone???
Want to add structure your editorial calendar?
Then think like a newspaper or magazine editor and add recurring columns.
In addition to an on-going column, this article outlines 5 key types every content creator, blogger and marketing can use.
Then read about how content curation joins the content marketing family.
Details the 3 core elements for content curation in 2016:
Content curation needs strategy
Content curation supports content creation
Content curation supports content promotion
Includes tactics you can apply to your marketing with examples to show you how.
#contentmarketing #contentcuration #contentstrategy
I really believe that marketers need a well documented content curation strategy that's integrated with their content marketing and overall marketing.
Actionable Marketing Guide
#Facebook #marketing #socialmedia
2016 #Facebook Marketing: What You Must Know To Succeed http://heidicohen.com/2016-facebook-marketing/ #FB #SocialMedia cc @rebekahradice