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Heidi Cohen
Lives in New York City, NY, USA
3,486 followers|46,240 views
Actionable Marketer

Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.

Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award. 

Heidi has written ClickZ’s Actionable Analysis column since 2004. In addition, she frequently writes on other marketing topics.

Heidi is also a popular speaker on current digital marketing topics.

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New York City, NY, USA


Need to connect your amazing content with sales results? Here are 5 tips to improve your content marketing. #contentmarketing  
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Fun post to help you improve your visual content marketing. #contentmarketingtips   #visualcontent
Are you committing any of these 10 plagues of visual content marketing? Here are 10 Actionable Visual Content Marketing Tips to help your content succeed.
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When it comes to SMO and SEO for images, I'd also add the reminder to include relevant alt tags and image file names. And for local brands, geotagging images can be a great way to boost visibility too.
Many thanks for a great holiday-inspired post! :-)
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Heidi Cohen

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What do you do when you have a planned topic to write but can't get inspired? I faced that challenge with today's article. 
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Mind mapping -- works every time.
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Millennials use social media for different aspects of the process process. Are you providing the information they need? #socialmedia   #shopping   #millennials  
Millennials use social media during the purchase process. Here are Social Media Millennial Shopping Trends (research) and 5 social media marketing tips.
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This information for local businesses is so useful....thanks so much +Heidi Cohen 
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Want to take your blog to the next level? Check out these 39 blogging tips from the experts. #bloggingtips  
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Have them in circles
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Do you know how the millennials in your target market think? Here are some eye opening data points [Research/Charts]. #millennials   #marketing
Do you know how to market to millennials? Here are 5 actionable marketing tips based on SDL's 2014 millennial research. Contains 7 charts to guide you.
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Gain insights on how  the Inc 500 use social media and content marketing based on research by University of Massachusetts Dartmouth
#socialmedia   #smallbiz  
Small Business Social Media Trends for 2014. 25 small business social media facts including 3 charts based on research. Includes 10 smb social media tips.
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Considering using social media as part of your lead generation program? Here are tips from the experts #socialmedia   #leadgeneration  
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Is P2P Content part of your marketing consideration and plans? Here is a definition and 5 tricks for marketers. #contentmarketingtips
What is P2P Content? Here are 5 types of P2P content and channels where it's distributed. Also, 5 tricks for marketers to leverage the power of P2P content.
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Is your content marketing TOO promotional? Here are 5 tips to create content that sells without being pushy & 5 tricks to aid sales conversion  #contentmarketingtips 
Is your content too promotional? Here's how to create content marketing without being pushy. Includes 5 tips to support content marketing sales conversion
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