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Heidi Cohen
Lives in New York City, NY, USA
4,947 followers
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Actionable Marketer
Introduction

Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.

Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award. 

Heidi has written ClickZ’s Actionable Analysis column since 2004. In addition, she frequently writes on other marketing topics.

Heidi is also a popular speaker on current digital marketing topics.

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New York City, NY, USA

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Heidi Cohen

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Want better reach for your content and blog posts? Check out how Owned Media VS Earned Media stack up in this analysis. 

#contentmarketing  

#earnedmedia  

#ownedmedia  

cc +David Berkowitz 

http://heidicohen.com/owned-media-vs-earned-media/
Which is better for your content marketing: owned media VS earned media? Here's a 7 point breakout showing how these options stack up for your content.
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Heidi Cohen

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Want to get more people to read and act on your content? Here are 50 tips to repromotie your content 

http://heidicohen.com/repromote-content/

#contentmarketingtips   #contentdistribution  

CC: +Syed Balkhi  +Derek Halpern  +Kapost +Andy Crestodina +noah kagan 
Want to extend your content reach? Here are 50 ways to republish your content across owned, social and third party media sites.
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Heidi Cohen

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Why you need to curate your own content (& a 10 step process to do it!)

http://heidicohen.com/internal-content-curation/

+Joe Pulizzi  +Ann Handley  +Jodi Harris  +Demian Farnworth 
Want to maximize your content marketing budget? Add internal content curation to get the greatest reach from each piece of content. 10 steps you need.
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Heidi Cohen

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Want to engage with your millennial customers? Here's help:
http://heidicohen.com/2015-millennial-shoppers/

#millennials   #marketing  

cc: +NewsCred 
Marketing to millennials? Here's the inside dirt on what 2015 millennial shoppers seek based on research (charts and tips included.)
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Heidi Cohen

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Check out what author +Robbie Baxter has to say about the Membership Economy #book   #interview  
http://heidicohen.com/books/the-membership-economy-book-interview/
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy.
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What's your take on using content marketing versus native advertising? 

Charts and data included!

#contentmarketing  
#nativeadvertising  

http://heidicohen.com/content-marketing-vs-native-advertising-chart/
Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.
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Heidi Cohen

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Are you tapping into the full power of Pinterest? Did you realize its ability to support search?

Includes Pinterest data and 3 super pinterest search marketing tips. 

#Pinterest   #Search  

cc +Guy Kawasaki +Peg Fitzpatrick  +Millward Brown Global  +eMarketer 

+Forrester Research 

http://heidicohen.com/power-pinterest-search-marketing-tips/
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Do you need new direction for  your career? Get the inside scoop from +Dorie Clark 

http://heidicohen.com/books/stand-out-book-interview/

#careeradvice   #careertips  
A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they'll be recognized as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the idea...
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Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.
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Repurposing content is one of my go-to habits for social media. The reality is, only a small fraction of followers see our content. #socialmediatips   #BizTips  
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Want to get more results from each content marketing effort? Here are 5 winning tips. 

http://heidicohen.com/content-marketing-reuse/

+Todd Wheatland  +Rebecca Lieb  +Lee Odden 

#contentcreation   #contentmarketing   #blogging  
75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too.
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Want to augment your blog content? Then add the 5 most popular forms of blog content curation to increase your content and your reach. Examples included.
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Many thanks for including the epic list of content strategy resources, +Heidi Cohen!
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Can't figure out what to write about? Here are the ONLY 5 content marketing idea sources you'll ever need. http://heidicohen.com/content-marketing-ideas/ 

+Kapost  +Ian Cleary 
Want to never run out of content marketing ideas? Here're the only 5 sources you'll ever need. Contains tips to brainstorm and fill your editorial calendar.
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