Then follow this 10 step content marketing performance checklist
Check your #contentmarketing performance to-date in 2015 with this handy checklist: http://heidicohen.com/content-marketing-performance-checklist/
Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.
Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award.
Heidi has written ClickZ’s Actionable Analysis column since 2004. In addition, she frequently writes on other marketing topics.
Heidi is also a popular speaker on current digital marketing