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Heidi Cohen
Lives in New York City, NY, USA
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Heidi Cohen

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Need more content marketing budget? Still on the content creation hamster wheel? 

Here are 7 tips to help you avoid orphan content (and improve your content ROI).

#contentmarketing   #contentcreation  
+Jason Miller  +Ian Cleary  +Pamela Wilson  +Content Marketing Institute  +Laura Roeder 

http://heidicohen.com/orphan-content/
Are you creating orphan content? Orphan content is defined. 7 tips to avoid orphan content with examples to guide you.
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Heidi Cohen

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Get more bang for your content budget buck... Just improve your existing content. Stop creating more one and done content. Get better ROI and results. 

+Buffer  +WhichTestWon com +HubSpot +David Meerman Scott +Jonathon Colman +Andy Crestodina  +Jodi Harris  +Tim Ash  +Brian Massey 

#contentmarketing   #contentcreation   #roi  
Are you maximizing Enhanced Existing Content Marketing ROI? Enhanced Existing Content Marketing is defined and explained in a 5 step process.
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Heidi Cohen

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Is your content having trouble breaking through to grab your audience's attention?

Then tap into the power of content uberization. It's the sharing economy meets content marketing. Includes definition and 3 actionable content marketing tips!

#contentmarketing   #sharingeconomy  
+Dave Kerpen  +Jay Baer  +Henneke Duistermaat  +Ann Handley +LinkedIn 

http://heidicohen.com/content-uberization/
Tapping into the sharing economy for your content marketing? Content uberization is an effective way to distribute your content to a wider audience.
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Thank you for the mention, +Heidi Cohen. I appreciate it!
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Heidi Cohen

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Are you protecting your brand with the new generic top level domains (aka gTLDs)? 

Do these words sound like a foreign language? If so, you need to read this guide by +Larry Aronson 

#domainname   #branding   #webmaster  

http://heidicohen.com/domain-names-trademarks-and-your-brand/
What you need to know about domain names, trademarks and branding to protect your business in the evolving gTLD landscape.
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Heidi Cohen

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Are you creating orphaned content? +Rand Fishkin  on how to use each piece of content as part of a "team" effort to yield #contentmarketing   results
Great content certainly helps business, but it isn't as simple as "publish, share, convert new customers." In today's Whiteboard Friday, Rand explains what's really going on.
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Heidi Cohen

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Want to reach your target audience? Try audio content.

US adults spend 4:05 hours/day with audio! 
Best types for marketers: podcasts and audiobooks

Includes new research with charts to convince your boss and 5 actionable audio content marketing tips

Examples include +Michael Stelzner  +Copyblogger  +Mark Schaefer  +Tom Webster  +Joe Pulizzi  +Robert Rose 
  +Pat Flynn 

+ActivateGroup  +Edison Investment Research 

http://heidicohen.com/audio-content/

#contentmarketing   #audio   #podcast  
Including audio content in your marketing plans? Here is a audio market research analysis and 5 point audio content marketing plan.
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Seeking ATTENTION for your content marketing? Tap into the power of the Content Inner Circle!  5 Content distribution tactics you can use. 

http://heidicohen.com/content-inner-circle/

+Lee Odden  +Ann Handley  +Andy Crestodina  +Activate +HubSpot  +Mark Schaefer 

#contentmarketing   #contentdistribution  
Have content distribution problems? Try these 5 ways to increase distribution using the Content Inner Circle. Includes charts, examples and tips.
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Have them in circles
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Heidi Cohen

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Is your 2016 Facebook Marketing on track to  succeed? Check out these 7 tips. Includes analysis of 4Q2015 Facebook performance with charts and data.

#Facebook   #marketing   #socialmedia   +Rebekah Radice  +Jon Loomer 

2016 #Facebook Marketing: What You Must Know To Succeed http://heidicohen.com/2016-facebook-marketing/ #FB #SocialMedia cc @rebekahradice 
Do you have a 2016 Facebook marketing strategy? Based on 4Q2015 results, 7 targeted 2016 Facebook marketing tactics. Includes charts.
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Heidi Cohen

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Are these 5 key 2016 Marketing Trends holding you back? 
http://heidicohen.com/2016-marketing-trends/
+Jay Baer +Ann Handley +Jodi Harris +Joe Pulizzi 
#mobile   #contentmarketing   #marketing  
Are You Prepared For The 2016 Marketing Trends No One Is Discussing? The 5 key 2016 marketing trends are explained and have tactics. (Charts too!)
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Heidi Cohen

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True words for every content marketer!  

Reminds me of +Brian Clark 's MVA (minimal viable audience) theory.

#contentmarketing   #quotes   #community  
 
Build Your Community First

The longevity of a brand online rests upon the passion and loyalty of community supporting it.

...because you may not have something awesome to say now, but someday you will and your community are the people going to spread that awesome content.
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Thanks for the share +Heidi Cohen!!!
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Heidi Cohen

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Want to become a blog post writing machine? Follow this simple 5 step blog post formula. Includes examples and tips to create amazing content.
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Thank you for the mention, +Heidi Cohen!
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Actionable Marketer
Introduction

Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.

Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award. 

Heidi has written ClickZ’s Actionable Analysis column since 2004. In addition, she frequently writes on other marketing topics.

Heidi is also a popular speaker on current digital marketing topics.

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