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Shawn Busolits

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Last week we released beta 10 of the IMA SDK for iOS. This release comes with a few new features including the following:

- Ad rendering via the new WKWebView in iOS 8
- Addition of calling classes in delegate methods
- New TAPPED event for tracking user taps on the ad container

See our blog post below for more details.

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We recently updated the iOS and Android quick starts for IMA to make them more streamlined and informative.  If you haven’t yet tried the IMA SDKs for mobile, give our new quick starts a spin!

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This week we released Beta 8 of the IMA SDK for iOS (not to be confused with support for iOS 8 -that was added in the previous release, Beta 7). This release adds a new object, IMAUIElements, which allows you to customize which parts of the ad UI are shown while an ad is playing.

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The IMA SDK for iOS version beta7 will introduce some changes in the way you tell the SDK about your display area and companion slots, which lays the groundwork for more versatility in displaying ads. While these new, more versatile features aren’t quite ready yet, we recommend building with beta7 so you'll be prepared to take advantage of upcoming greater versatility and extending support to future iOS platforms.

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Meet the Products

Today we’re introducing you to our AdWords API!

First of all, what is AdWords?
Advertisers use Google AdWords to show display ads on Google properties (, Gmail, YouTube) as well as a multitude of other websites that are part of Google’s Display Network. Advertisers upload their ads and an associated list of keywords. Google can also suggest keywords based on the content of the ad. When a Google user searches for one or more of those keywords, that ad becomes a candidate for insertion in the search results page. If you’ve ever searched for [pizza] on Google and seen an ad for your favorite pizza restaurant at the top of the results, then you’ve seen an AdWords ad. 
AdWords ads also appear on websites that are part of the Google Display Network. These websites include Google properties such as YouTube and Google Finance, as well as  websites belonging to publishers using Doubleclick Ad Exchange or AdSense. For more info on where AdWords display ads may appear, see the AdWords help documentation[1].

What makes AdWords unique?
Google AdWords allows you to create and manage ads that reach users looking for your products or services on Google and its partner websites.

What is the AdWords API?
The AdWords API allows you to programmatically interact with the AdWords platform. With the AdWords API, you can manage accounts, campaigns, and ads. You can also run reports on the performance of your ads in circulation.

Why should I use the AdWords API?
The AdWords API can perform any number of large tasks quickly and programmatically. You can easily scale your AdWords usage by running thousands of operations per day and managing all of your accounts from one place - signing up for the API just once allows you to manage all of your affiliated accounts. You can update pricing on-the-fly, create custom workflows specific to your business, and schedule them to run automatically. Furthermore, you can integrate AdWords data gathered through the API into your own business systems, such as an in-house marketing tool, or take advantage of the many reports[2].

Who is the target audience for the AdWords API?
The AdWords API is intended for any AdWords user who wants to manage their inventory quickly, easily, and programmatically. We offer client libraries[3] built on top of the API in Java, PHP, Python, .NET, Perl, and Ruby. To get the most out of the API, you should be familiar with basic SOAP concepts.

Where can I learn more?
To learn more about the AdWords API, check out our documentation at


#adwords   #api  

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The IMA SDK is moving from to Check out our latest blog post for more info and to find out how this affects you.


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My latest entry in the Google Ads Developers "Meet the Products" series - the Google Mobile Ads SDK
Today we’re introducing you to the Google Mobile Ads SDK!

What is the Google Mobile Ads SDK?

The Google Mobile Ads SDK is your one-stop shop for publishing display ads in your native mobile apps. You can use this SDK to connect to any of the following: 
    - AdMob, which makes it easy for first-time app developers to start monetizing their mobile apps by tapping into our AdWords inventory. AdMob also connects to 25 mediation partners (and growing!).
    - DoubleClick for Publishers, which helps manage your ad space and creatives in direct deals with advertisers.
    - Ad Exchange, which allows you to tap into a wide variety of advertisers outside of AdMob and AdWords. These advertisers bid on your ad space in real time so you can maximize your return.

Why should I use the Google Mobile Ads SDK?

The Google Mobile Ads SDK gives you a clean and easy way to include ads in your Android, iOS and Windows Phone 8 apps. You can include banner ads (similar to web banner ads) or interstitial ads (a full screen overlay commonly displayed when your app transitions from one screen to another).

Who is the target audience for the Google Mobile Ads SDK?

The Google Mobile Ads SDK has options for anyone who wants to publish display ads in their native mobile apps. Everyone from the indie developer to the big shops can find a solution that's right for them.

Where can I learn more?
To learn more about the Google Mobile Ads SDK, check out our documentation at We also love answering your SDK-related questions on our forum[1].


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