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BidGear
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The power of Advertising Automation Platform for Publisher
The power of Advertising Automation Platform for Publisher

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What Quartz’s App Says About The Future Of Mobile Publishing

While basic responsive design is usually a given today, mobile article formats haven’t dramatically changed. Most innovation happens on platforms like Facebook Instant Articles and Snapchat Discover – not on owned-and-operated sites. Which is why Quartz’s app, a conversational news app launched in February, is a fascinating use case for publishers trying to crack mobile.

http://bit.ly/2e435dv

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Facebook Publishers Place Faith In Algorithm Change

Facebook’s recent courtship of publishers – like its attempt to move them onto Instant Articles, paying them to produce Facebook Live videos and allowing the posting of sponsored posts on their feeds – hasn’t insulated publishers from Facebook’s algorithm adjustments.
On Wednesday, Facebook said it will change its algorithm to focus its news feed on friends and family posts. That includes articles friends share, but it will reduce the amount of posts from publishers that users follow.

http://bit.ly/2eqcFZi

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Another Ad Blocking Solutions Vendor, With A New Approach

Admiral, a performance marketing solution designed to help publishers reacquire and monetize audiences who use ad blockers, launched Monday with a $2.5 million seed round.
Admiral identifies audiences with ad blockers turned on, works to re-establish those users (by opting in to a lightened ad experience, say, or asking to be whitelisted) and then makes a small cut of every ad served to the reacquired audience.

http://bit.ly/2eqfCsK

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Facebook Widens Its Embrace Of Third-Party Viewability Trackers

Facebook invited three new third-party ad verification partners into its inner sanctum on Tuesday – further evidence that what the buy side demands, the buy side gets.
Integral Ad Science, comScore and Nielsen will now be able to verify viewability and attention metrics for display and video ads on Facebook, including mobile web and in-app.

http://bit.ly/2dUlEpf

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Rodale Uses Programmatic To Support Direct Biz

“They fluctuate between 70% and 100% sell-through,” said Diego Sanchez, executive director of digital programmatic and strategic partnerships, who leads a team of five.
Due to the high level of direct sales, programmatic accounts for just 10-15% of digital revenue. The real value of programmatic for a publisher like Rodale is to support direct sales efforts by opening more conversations between the sales team and buyers.

http://bit.ly/2dUjXIt

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Washington Post Builds Its Own Ad Tech To Speed Up Mobile

Although The Washington Post partners with Facebook Instant Articles and Google AMP, which help speed mobile load times, it’s also striking out on its own.

Over a two-month period, a team of Post engineers cobbled together a proprietary tech solution called Zeus that sped mobile page-load times by 75%. Viewability improved by 20% in current tests and the Post plans to license out the tech to other interested publishers.

Read more: http://bit.ly/2eLbfeE

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Display Advertising Basics

Everything about Programmatic Ad, Real-Time Bidding, Demand Supply Platforms, Ad Network, Ad Exchanges.

http://bit.ly/2dTG4uE


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New Google Algorithm Slams Popups and Interstitials

On Tuesday, August 23 Google made a pretty big announcement about helping users easily access content on mobile by updating their mobile search ranking algorithm. After mentioning a minor update about removing the label for mobile-friendly sites, the search giant shared their plan to remove some interstitial (popup) ads.

Read more: http://bit.ly/2dwIKz1

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The Challenges of Programmatic Ad Buying

For a couple of years, at least, it seems the entire digital marketing world has been talking about programmatic ad buying. Spend is increasing, new platforms are launched all the time, and more and more is being written about it, like the article you’re reading right now. So much has been written about marketers should be looking into using a programmatic platform, but recent research has suggested that although most advertisers use programmatic in some form, around half of them don’t fully understand it.

This, in itself, is understandable...

Read more: http://bit.ly/2cRZ6Vt

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6 Best Practices for RTB

Smart Ad Server created a handy infographic showing 6 best practices for Real Time Bidding. What other tips would you recommend?

http://bit.ly/2e1lgEX
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