Profile

Cover photo
Dean Crutchfield
Works at DEAN CRUTCHFIELD ASSOCIATES
Attended Lincoln University
Lives in Manhattan, New York, USA
664 followers|33,632 views
AboutPostsPhotosYouTube

Stream

Dean Crutchfield

Shared publicly  - 
 
Mascots Make Money. Here's a POV I shared with Steve Perlberg at The Wall Street Journal. http://blogs.wsj.com/cmo/2015/07/24/brands-revive-old-characters/
McDonald’s has brought back the Hamburglar. Burger King has returned the King. It’s not just fast food: characters like the Maytag Man and 9Lives’s Morris the Cat have also recently found new life, as brands try to give their old characters a face-lift that will resonate with younger consumers.
1
Stephan Jelinek (Netzwerkfreund)'s profile photo
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
Excited to be on MSNBC tomorrow morning talking about Donald Trump's brand and the fall out with his business partners (MSNBC Sporting Matters, 11am EST)
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
The dawn of programmatic is moving advertising from a people business to a technology business that will change the business model, reduce the headcount and generate more margin – up to 30%!!!!
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
$40B is spent on digital mktg in the US, but a survey on ad blocking reveals that 41% of respondents, aged between 18 and 29, used ad blockers! Ouch, that’s the millennial group advertisers are after! This NYT article puts it into perspective: http://www.nytimes.com/2014/08/22/business/marketers-are-sizing-up-the-millennials-as-the-new-consumer-model.html?_r=0
Marketers, manufacturers and retailers are recognizing the group’s potential as the consumers who will drive the economy in the decades ahead.
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
Excited to discuss on CCTV this evening the exit of FIFAs President, Sepp Blatter and the implications for FIFAs battered reputation. I'm on air at 8.30pm (TWC 221, Comcast 273, DISH 279, Fios 277)
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
Excited to be on CNBC/PBS News Hour (on Channel 13) at 5.50pm EST tonight talking about Starbucks' brave move with race.
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
So proud of Jordanian's taking to the street against IS. Hopefully more will demonstrate and take action.
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
What's up at Flickr? Can the brand be revitalized? Here's what I shared with Richard Nieva at CNET http://www.cnet.com/uk/news/flickr-is-trying-to-change-its-image/
With photo-sharing sites and storage giants like Facebook, Instagram, Dropbox and Amazon, the once-dominant Flickr has lost its place. So what is Flickr now? Its chief says we'll know in about a year.
1
Add a comment...
In his circles
1,411 people
Have him in circles
664 people
Virginia McDonald's profile photo
john kilpatrick's profile photo
Game Theory Engineer's profile photo
Julie Cottineau's profile photo
Nick McDonald's profile photo
Manhattan's profile photo
Simon Case's profile photo
Muralidar Remane's profile photo
Baddr aljomeah's profile photo

Dean Crutchfield

Shared publicly  - 
 
If Trump’s business deteriorates will his presidential campaign? Here's what I shared on MSNBCs The Shift (half into video and end): http://tinyurl.com/ofjeyg8
Sports sponsorships are cutting ties with Donald Trump and international consultant on brand growth Dean Crutchfield says as Trump’s business is deteriorates, so will his presidential campaign. Golf Industry Specialist Barry LeBrock says PGA will be...
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
Was Subway’s decision to jettison its longstanding and successful relationship with Fogel? What’s the likely fall out? What do you think? Was it too fast too soon? Here’s what I shared with Eliott McLaughlin over at CNN:

http://www.cnn.com/2015/07/08/us/jared-fogle-profile-subway/index.html

What’s your view?
How Jared Fogle came to be the front man for a chain that boasts 34,000 locations in 90 countries used to be one of Subway's favorite stories to tell.
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
What will FIFA Sponsors do Next? What would it take for a sponsor to pull? Here’s what I shared with Elaine Reyes at CCTV News:
https://www.youtube.com/watch?v=ngRZAQK4t6c
Would love to hear your thoughts.
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
"Target Website, Apps Overwhelmed by Demand for Lilly Pulitzer." Here's what I shared with Paul Ziobro at The Wall Street Journal
http://www.wsj.com/articles/target-website-apps-overwhelmed-by-demand-for-lilly-pulitzer-1429451226
Target Corp.’s website went down Sunday morning, overwhelmed by shoppers clamoring for the retailer’s latest design partnership with Lilly Pulitzer.
1
Add a comment...
People
In his circles
1,411 people
Have him in circles
664 people
Virginia McDonald's profile photo
john kilpatrick's profile photo
Game Theory Engineer's profile photo
Julie Cottineau's profile photo
Nick McDonald's profile photo
Manhattan's profile photo
Simon Case's profile photo
Muralidar Remane's profile photo
Baddr aljomeah's profile photo
Work
Occupation
Building Brands And Fixing Them When Broken
Skills
Accelerating Business Growth I Marketing I Consultative Selling I Ideation Facilitation I Branding I Diverse Category Experience Spanning B2B, B2C, CPG & Retail I Brand Architecture I Delivering Inspiring & Convincing Brand & Content Strategy Arguments I Intuitive Ability to Quickly Identify Market Opportunities I NPD I Business Writing I Social Media I PR & Media Relations I Public Speaking
Employment
  • DEAN CRUTCHFIELD ASSOCIATES
    Founder, 2011 - present
  • METHOD, INC.
    Principal, 2009 - 2011
  • WOLFF OLINS/OMNICOM
    SVP Marketing, 2002 - 2008
  • LANDOR/WPP
    Marketing Director, 1996 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manhattan, New York, USA
Previously
Chelsea, London, UK
Contact Information
Work
Phone
+1 917 239 3303
Email
Address
Manhattan
Story
Tagline
Do or Don't Do There is No Try
Introduction
An eye for beauty, a heart for friendship and a tongue for wit.
Bragging rights
Besotted by Brands
Education
  • Lincoln University
    BA (Hons) Business & Marketing
  • Juniata College
    Business & Marketing
  • Babson College
    SMP Program, Omnicom University, Organizational Leadership & The Service Profit Chain
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married