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Dean Crutchfield
Works at DEAN CRUTCHFIELD ASSOCIATES
Attended Lincoln University
Lives in Manhattan, New York, USA
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Dean Crutchfield

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The dawn of programmatic is moving advertising from a people business to a technology business that will change the business model, reduce the headcount and generate more margin – up to 30%!!!!
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Dean Crutchfield

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$40B is spent on digital mktg in the US, but a survey on ad blocking reveals that 41% of respondents, aged between 18 and 29, used ad blockers! Ouch, that’s the millennial group advertisers are after! This NYT article puts it into perspective: http://www.nytimes.com/2014/08/22/business/marketers-are-sizing-up-the-millennials-as-the-new-consumer-model.html?_r=0
Marketers, manufacturers and retailers are recognizing the group’s potential as the consumers who will drive the economy in the decades ahead.
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Dean Crutchfield

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"Target Website, Apps Overwhelmed by Demand for Lilly Pulitzer." Here's what I shared with Paul Ziobro at The Wall Street Journal
http://www.wsj.com/articles/target-website-apps-overwhelmed-by-demand-for-lilly-pulitzer-1429451226
Target Corp.’s website went down Sunday morning, overwhelmed by shoppers clamoring for the retailer’s latest design partnership with Lilly Pulitzer.
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Dean Crutchfield

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What's up at Flickr? Can the brand be revitalized? Here's what I shared with Richard Nieva at CNET http://www.cnet.com/uk/news/flickr-is-trying-to-change-its-image/
With photo-sharing sites and storage giants like Facebook, Instagram, Dropbox and Amazon, the once-dominant Flickr has lost its place. So what is Flickr now? Its chief says we'll know in about a year.
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Dean Crutchfield

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Bob Marley’s High…will Privateer’s endorsement deal with the Marley Foundation guarantee their success in the $40B marijuana market? Through the smoke choices emerge. Here’s what I shared with Natalie Tadena at the Wall Street Journal.
 
Is this love? Privateer use Bob Marley for new marijuana brand
By Natalie Tadena, November 20th, 2014, Wall Street Journal http://blogs.wsj.com/cmo/2014/11/18/is-this-love-privateer-uses-bob-marley-for-new-marijuana-brand/
Privateer Holdings, a private-equity firm that invests exclusively in the legal cannabis industry, has inked a 30-year licensing deal with Bob Marley's family to launch Marley Natural, the world's first global cannabis brand.
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Dean Crutchfield

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Will State Farm benefit from NFL Players hurt using the 'Discount Double Check? Here's my POV with Steven Perlberg at WSJ: http://tinyurl.com/pwvk4bv
Two National Football League players have suffered season-ending knee injuries in the past month thanks to a celebration dance associated with, ironically, a major insurance company.
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Dean Crutchfield

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What will FIFA Sponsors do Next? What would it take for a sponsor to pull? Here’s what I shared with Elaine Reyes at CCTV News:
https://www.youtube.com/watch?v=ngRZAQK4t6c
Would love to hear your thoughts.
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Dean Crutchfield

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Excited to discuss on CCTV this evening the exit of FIFAs President, Sepp Blatter and the implications for FIFAs battered reputation. I'm on air at 8.30pm (TWC 221, Comcast 273, DISH 279, Fios 277)
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Dean Crutchfield

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Excited to be on CNBC/PBS News Hour (on Channel 13) at 5.50pm EST tonight talking about Starbucks' brave move with race.
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Dean Crutchfield

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So proud of Jordanian's taking to the street against IS. Hopefully more will demonstrate and take action.
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Dean Crutchfield

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Can marketing solve Coke’s woes? Does size matter and can Coke turn the ship around? Here’s what I shared with Steven Perlberg at WSJ
http://blogs.wsj.com/cmo/2014/11/20/coke-small-bottles-marketing/
A decade-long decline in U.S. soda consumption has left Coca-Cola thirsty for growth. Now it looks like the beverage giant has  found one opportunity: smaller bottles and cans.
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Dean Crutchfield

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Is this Love? Privateer Uses Bob Marley for New Marijuana Brand. Here's my POV with Natalie Tadena at WSJ
http://blogs.wsj.com/cmo/2014/11/18/is-this-love-privateer-uses-bob-marley-for-new-marijuana-brand/
Privateer Holdings, a private-equity firm that invests exclusively in the legal cannabis industry, has inked a 30-year licensing deal with Bob Marley's family to launch Marley Natural, the world's first global cannabis brand.
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People
In his circles
1,381 people
Have him in circles
658 people
Naseem Sayani's profile photo
Geoff De Weaver's profile photo
Debbie Farkash's profile photo
Adrian Adaramoye's profile photo
john gilles's profile photo
David Reich's profile photo
Kevin Avlander's profile photo
Ged Saunders's profile photo
Jery Huntsun's profile photo
Work
Occupation
Building Brands And Fixing Them When Broken
Skills
Accelerating Business Growth I Marketing I Consultative Selling I Ideation Facilitation I Branding I Diverse Category Experience Spanning B2B, B2C, CPG & Retail I Brand Architecture I Delivering Inspiring & Convincing Brand & Content Strategy Arguments I Intuitive Ability to Quickly Identify Market Opportunities I NPD I Business Writing I Social Media I PR & Media Relations I Public Speaking
Employment
  • DEAN CRUTCHFIELD ASSOCIATES
    Founder, 2011 - present
  • METHOD, INC.
    Principal, 2009 - 2011
  • WOLFF OLINS/OMNICOM
    SVP Marketing, 2002 - 2008
  • LANDOR/WPP
    Marketing Director, 1996 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manhattan, New York, USA
Previously
Chelsea, London, UK
Contact Information
Work
Phone
+1 917 239 3303
Email
Address
Manhattan
Story
Tagline
Do or Don't Do There is No Try
Introduction
An eye for beauty, a heart for friendship and a tongue for wit.
Bragging rights
Besotted by Brands
Education
  • Lincoln University
    BA (Hons) Business & Marketing
  • Juniata College
    Business & Marketing
  • Babson College
    SMP Program, Omnicom University, Organizational Leadership & The Service Profit Chain
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married