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Dean Crutchfield
Works at THE DEAN CRUTCHFIELD COMPANY
Attended Lincoln University
Lives in Manhattan, New York, USA
674 followers|39,051 views
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Dean Crutchfield

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Ikea’s very successful cabinet kills 3 kids in the US. Should Ikea just recall the product in the US or across the world? Here’s what I shared with Lindsay Whipp at the Financial Times: http://www.ft.com/cms/s/0/22d72892-3d4e-11e6-8716-a4a71e8140b0.html#axzz4CyKjgJya
Ikea has issued a recall of 29m chests of drawers in the US after three children died as a result of its furniture toppling on to them over the past two years. The recall, which excludes 6.6m in Canada, of its Malm drawers and other designs comes
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Dean Crutchfield

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Get you money out
Your logo doesn't need to be expensive. In fact, one of the most iconic brands in the world, Nike, purchased their first logo for $35. Read more!
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Dean Crutchfield

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A Billion Dollar Darling Suffers. What does this say about their Business Model? Can you be all things to all verticals. Will it be the same at Vox?
Internet media company consequently cut its 2016 projected revenue by 50%, a report published in the Financial Times revealed.
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"Our expectation is that our agency partners are going to be able to integrate [all of the workload]."
Marc Pritchard discusses ad-blocking, programatic and the need for agencies to reduce complexity.
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Marchmadness - who won on social media?
This story is by Frank O’Brien, CEO of Odem Global. Unlike other professional and college sports, the NCAA Basketball Tournament takes center stage capturing the entire month of March. It’s a goldmine for brands: There are no competing sports events, it touches all corners of the U.S., it’s followed by [...]
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Dean Crutchfield

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Commenting on how you can become a category leader in unchartered territory worth billions...
The Yippie-era magazine devoted to marijuana culture seeks to go mainstream, with branded socks, furniture and, eventually, bars and casinos.
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Dean Crutchfield

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Ikea’s very successful cabinet kills 3 kids in the US. Should Ikea just recall the product in the US or across the world? Here’s what I shared with Lindsay Whipp at the Financial Times
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Dean Crutchfield

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PepsiCo Weighs Another Fix to Diet Pepsi as declining sales outpace other diet sodas despite move to different sweetener. What do you do when you've upset your core customer? Here's what I shared with Mike Esterl at The Wall Street Journal: http://snip.ly/611cl
PepsiCo could announce more changes to Diet Pepsi as early as this week, as the soft-drink giant seeks to reverse the brand’s sales decline, made worse by the recent change in the cola’s sweetener.
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This is Forbes latest report of winners and losers. Can a strong brand never fail. What makes these brands so special? Why are brands important and why does America dominate?

Here's what I discussed with Michelle Makori on CCTV News.

To be honest why is Apple so high as the brand is under pressure from even Apple loyalists. And not certain if it's really credible for a list of the world’s most valuable brands published in 2016 not to have a single Chinese brand in it?

https://www.youtube.com/watch?v=oLSD8mgq7x4&feature=youtu.be
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Dean Crutchfield

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"How did Hilary and Bernie Do on Social?" Here's analysis today from Odem Global, a real time marketing company http://snip.ly/aa2tm
SIGN IN. Your Email: Your Password: Language: <, Translate This Page, English, Spanish, Italian, French, Afrikaans, Albanian, Arabic, Armenian, Azerbaijani, Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, Estonian, Filipino ...
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Dean Crutchfield

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MarchMadness...who won in social media?
This story is by Frank O’Brien, CEO of Odem Global. Unlike other professional and college sports, the NCAA Basketball Tournament takes center stage capturing the entire month of March. It’s a goldmine for brands: There are no competing sports events, it touches all corners of the U.S., it’s followed by [...]
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Dean Crutchfield

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I was asked, by Alex Waters at NYT, whether an ole marijuana brand amidst a legal revolution transform being stoned into a branding behemoth like Playboy did during the sexual revolution in the 60s?
What does it take to charter an entirely new course to the one you've trodden for decades. Clearly it takes a vision and a leadership team with laser focus to make that change happen, but will it enable High Times  - the only real brand in cannabis - to propel itself to be the category leader for highly informed, highly energized and highly involved customers beyond getting stoned? 

http://www.nytimes.com/2016/04/03/style/high-times-wants-to-be-the-playboy-of-pot.html?_r=0
The Yippie-era magazine devoted to marijuana culture seeks to go mainstream, with branded socks, furniture and, eventually, bars and casinos.
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Work
Occupation
Building Brands And Fixing Them When Broken
Skills
Accelerating Business Growth I Marketing I Consultative Selling I Ideation Facilitation I Branding I Diverse Category Experience Spanning B2B, B2C, CPG & Retail I Brand Architecture I Delivering Inspiring & Convincing Brand & Content Strategy Arguments I Intuitive Ability to Quickly Identify Market Opportunities I NPD I Business Writing I Social Media I PR & Media Relations I Public Speaking
Employment
  • THE DEAN CRUTCHFIELD COMPANY
    Founder, 2011 - present
  • METHOD, INC.
    Principal, 2009 - 2011
  • WOLFF OLINS/OMNICOM
    SVP Marketing, 2002 - 2008
  • LANDOR/WPP
    Marketing Director, 1996 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manhattan, New York, USA
Previously
Chelsea, London, UK
Contact Information
Work
Phone
+1 917 239 3303
Email
Address
Manhattan
Story
Tagline
Do or Don't Do There is No Try
Introduction
An eye for beauty, a heart for friendship and a tongue for wit.
Bragging rights
Besotted by Brands
Education
  • Lincoln University
    BA (Hons) Business & Marketing
  • Juniata College
    Business & Marketing
  • Babson College
    SMP Program, Omnicom University, Organizational Leadership & The Service Profit Chain
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married