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Dean Crutchfield
Works at THE DEAN CRUTCHFIELD COMPANY
Attended Lincoln University
Lives in Manhattan, New York, USA
676 followers|36,437 views
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Dean Crutchfield

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Some amazing campaigns. Interesting to note that there are no American examples.
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Dean Crutchfield

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We should say Daesh instead of IS. Its pronounced "die...esh". Love that first part of the name: DIE
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by Dean Crutchfield. Programmatic 101. CMOs and their agencies must transform for a new era of programmatic marketing. Programmatic simply means automated, so programmatic marketing refers to using technology to automate the process of planning, implementing, managing and analyzing marketing ...
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Dean Crutchfield

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Walmart shuts 269 stores worldwide
Walmart announces it will close 269 stores globally as it struggles to compete with online retailers like Amazon.
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The next wave of disintermediation for the brand building business. It proves to us that Odem is ahead of the curve.
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Dean Crutchfield

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While Uncle Sam props up the markets and maintains record low interest rates, brands’ greater engagement with consumers, along with a readiness to respond to emergencies, forms a central role. In a new era of cash-flow constraints, brand rationalization and no-risk methods to regain trust, what are the best methods for protecting it?

http://www.slideshare.net/deancrutchfield/advice-for-brands-in-2016-suck-less
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Dean Crutchfield

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Uh oh. Apple reports slowest ever iPhone sales in first quarter
Apple reports slowest iPhone sales growth since product's 2007 launch
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Apple in 2016: Is the mighty iPhone in decline? Can it rely on China?


After a huge 2015, Apple's 2016 may not be quite so plain sailing, writes Dave Lee.
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Dean Crutchfield

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The Debate on Whether America’s Best Days Are Past, or Ahead. It will change your view http://nyti.ms/1Uaabwl
A new book argues that the great strides in American innovation and prosperity made from 1920 through 1970 are unlikely to be repeated.
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Dean Crutchfield

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The next wave of disintermediation for the brand building business. It proves to us that Odem is ahead of the curve combining end-to-end planning, workflow, campaign management and analysis tools for marketers and agencies.

http://www.mediapost.com/publications/article/266672/why-ad-tech-should-worry-about-the-rise-of-marketi.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=89453
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Dean Crutchfield

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RIP David. You are the man that sold the world. Shake the heavens
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Dean Crutchfield

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While Uncle Sam props up the markets and maintains record low
interest rates, brands’ greater engagement with consumers, along with a
readiness to respond to emergencies, forms a central role. In a new era
of cash-flow constraints, brand rationalization and no-risk methods to
regain trust, what are the best methods for protecting it? 
1
Add a comment...
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Work
Occupation
Building Brands And Fixing Them When Broken
Skills
Accelerating Business Growth I Marketing I Consultative Selling I Ideation Facilitation I Branding I Diverse Category Experience Spanning B2B, B2C, CPG & Retail I Brand Architecture I Delivering Inspiring & Convincing Brand & Content Strategy Arguments I Intuitive Ability to Quickly Identify Market Opportunities I NPD I Business Writing I Social Media I PR & Media Relations I Public Speaking
Employment
  • THE DEAN CRUTCHFIELD COMPANY
    Founder, 2011 - present
  • METHOD, INC.
    Principal, 2009 - 2011
  • WOLFF OLINS/OMNICOM
    SVP Marketing, 2002 - 2008
  • LANDOR/WPP
    Marketing Director, 1996 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manhattan, New York, USA
Previously
Chelsea, London, UK
Contact Information
Work
Phone
+1 917 239 3303
Email
Address
Manhattan
Story
Tagline
Do or Don't Do There is No Try
Introduction
An eye for beauty, a heart for friendship and a tongue for wit.
Bragging rights
Besotted by Brands
Education
  • Lincoln University
    BA (Hons) Business & Marketing
  • Juniata College
    Business & Marketing
  • Babson College
    SMP Program, Omnicom University, Organizational Leadership & The Service Profit Chain
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married