Profile

Cover photo
Dean Crutchfield
Works at THE DEAN CRUTCHFIELD COMPANY
Attended Lincoln University
Lives in Manhattan, New York, USA
674 followers|39,271 views
AboutPostsPhotosYouTube

Stream

Dean Crutchfield

Shared publicly  - 
 
Joined CNBCs Power Lunch for Apple's annual conference. I didn't think it was that "big". We discussed why Apple has an obligation to innovate and needs the next big thing to stay relevant. Why, because it’s Apple. That's their brand. They have a responsibly to be that and to do that. So this raises the question is Apple still sexy, where’s the wow and is the right man at the helm? Steve Jobs was a genius who had a very strong vision while Tim Cook is an operations man and I think at the moment it's a little unclear." Here’s the segment: http://snip.ly/srif6
Brand expert Dean Crutchfield explains why Apple needs the next big thing to stay relevant.
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
Ikea’s very successful cabinet kills 3 kids in the US. Should Ikea just recall the product in the US or across the world? Here’s what I shared with Lindsay Whipp at the Financial Times: http://www.ft.com/cms/s/0/22d72892-3d4e-11e6-8716-a4a71e8140b0.html#axzz4CyKjgJya
Ikea has issued a recall of 29m chests of drawers in the US after three children died as a result of its furniture toppling on to them over the past two years. The recall, which excludes 6.6m in Canada, of its Malm drawers and other designs comes
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
Get you money out
Your logo doesn't need to be expensive. In fact, one of the most iconic brands in the world, Nike, purchased their first logo for $35. Read more!
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
A Billion Dollar Darling Suffers. What does this say about their Business Model? Can you be all things to all verticals. Will it be the same at Vox?
Internet media company consequently cut its 2016 projected revenue by 50%, a report published in the Financial Times revealed.
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
"Our expectation is that our agency partners are going to be able to integrate [all of the workload]."
Marc Pritchard discusses ad-blocking, programatic and the need for agencies to reduce complexity.
1
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
Marchmadness - who won on social media?
This story is by Frank O’Brien, CEO of Odem Global. Unlike other professional and college sports, the NCAA Basketball Tournament takes center stage capturing the entire month of March. It’s a goldmine for brands: There are no competing sports events, it touches all corners of the U.S., it’s followed by [...]
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
First time on CNBC. Great energy there!
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
Ikea’s very successful cabinet kills 3 kids in the US. Should Ikea just recall the product in the US or across the world? Here’s what I shared with Lindsay Whipp at the Financial Times
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
PepsiCo Weighs Another Fix to Diet Pepsi as declining sales outpace other diet sodas despite move to different sweetener. What do you do when you've upset your core customer? Here's what I shared with Mike Esterl at The Wall Street Journal: http://snip.ly/611cl
PepsiCo could announce more changes to Diet Pepsi as early as this week, as the soft-drink giant seeks to reverse the brand’s sales decline, made worse by the recent change in the cola’s sweetener.
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
This is Forbes latest report of winners and losers. Can a strong brand never fail. What makes these brands so special? Why are brands important and why does America dominate?

Here's what I discussed with Michelle Makori on CCTV News.

To be honest why is Apple so high as the brand is under pressure from even Apple loyalists. And not certain if it's really credible for a list of the world’s most valuable brands published in 2016 not to have a single Chinese brand in it?

https://www.youtube.com/watch?v=oLSD8mgq7x4&feature=youtu.be
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
"How did Hilary and Bernie Do on Social?" Here's analysis today from Odem Global, a real time marketing company http://snip.ly/aa2tm
SIGN IN. Your Email: Your Password: Language: <, Translate This Page, English, Spanish, Italian, French, Afrikaans, Albanian, Arabic, Armenian, Azerbaijani, Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, Estonian, Filipino ...
1
Add a comment...

Dean Crutchfield

Shared publicly  - 
 
MarchMadness...who won in social media?
This story is by Frank O’Brien, CEO of Odem Global. Unlike other professional and college sports, the NCAA Basketball Tournament takes center stage capturing the entire month of March. It’s a goldmine for brands: There are no competing sports events, it touches all corners of the U.S., it’s followed by [...]
1
Add a comment...
Story
Tagline
Do or Don't Do There is No Try
Introduction
An eye for beauty, a heart for friendship and a tongue for wit.
Bragging rights
Besotted by Brands
Education
  • Lincoln University
    BA (Hons) Business & Marketing
  • Juniata College
    Business & Marketing
  • Babson College
    SMP Program, Omnicom University, Organizational Leadership & The Service Profit Chain
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
Work
Occupation
Building Brands And Fixing Them When Broken
Skills
Accelerating Business Growth I Marketing I Consultative Selling I Ideation Facilitation I Branding I Diverse Category Experience Spanning B2B, B2C, CPG & Retail I Brand Architecture I Delivering Inspiring & Convincing Brand & Content Strategy Arguments I Intuitive Ability to Quickly Identify Market Opportunities I NPD I Business Writing I Social Media I PR & Media Relations I Public Speaking
Employment
  • THE DEAN CRUTCHFIELD COMPANY
    Founder, 2011 - present
  • METHOD, INC.
    Principal, 2009 - 2011
  • WOLFF OLINS/OMNICOM
    SVP Marketing, 2002 - 2008
  • LANDOR/WPP
    Marketing Director, 1996 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manhattan, New York, USA
Previously
Chelsea, London, UK
Contact Information
Work
Phone
+1 917 239 3303
Email
Address
Manhattan