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Dean Crutchfield
Works at DEAN CRUTCHFIELD ASSOCIATES
Attended Lincoln University
Lives in Manhattan, New York, USA
539 followers|14,446 views
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Can Malaysian Airlines rebuild its reputation and who should be the throat to choke? Here's what I shared live on Central China TV:
http://www.cctv-america.com/can-malaysian-airline-rebuild-its-image/

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Malaysia Airlines CEO, Ahmad Jauhari Yahya, said earlier this week that the company has quote," a lot of work to do" recovering from the disappearance of MH370. CCTV's Michelle Markori interviews D...
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Dean Crutchfield

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Excited to join the Nightly Business Report on CNBC tonite at 7pm to discuss the fall out from the massive security breach at Target and what Target needs to do so it can regain its former glory. What's your view?
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Why can't I send emails out to my circles. Is there a limit to how many you can send, e.g. gmail is 500 per day? Each of my circles are deliberately under 500, but does it need to be less? Even a circle with 42 in it was refused!

Is there a specific Google location I need to go to and get an answer?
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Thanks, +Dean Crutchfield. I appreciate the kind words.
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Dean Crutchfield

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What's your view on the Jackson/AEG Live affair. AEG might have won the case, but have they ruined their reputation. Here's my POV in the New York Times: http://www.nytimes.com/2013/10/04/business/influence-of-jackson-verdict-is-limited.html?_r=0
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Here's what I said live on Central China TV about the crisis at Malaysian Airlines and GM (you have to scroll down):
http://www.cctv-america.com/can-malaysian-airline-rebuild-its-image/
Malaysia Airlines CEO, Ahmad Jauhari Yahya, said earlier this week that the company has quote," a lot of work to do" recovering from the disappearance of MH370. CCTV's Michelle Markori interviews D...
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Friends don't let friends smoke...check out this ground breaking campaign we launched for NJOY e-cigarettes. It's awesome with music by Avicii:
 Return the Favor: Friends Don't Let Friends Smoke
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Congrats Dean!
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People
In his circles
1,188 people
Have him in circles
539 people
David Ricart's profile photo
Oana Liliana's profile photo
James Fisher's profile photo
Tavish Bureau's profile photo
Adnan Güney's profile photo
Simon Case's profile photo
Emily Steel's profile photo
Michael Brooks's profile photo
Work
Occupation
Building Brands And Fixing Them When Broken
Employment
  • DEAN CRUTCHFIELD ASSOCIATES
    Founder, 2011 - present
  • METHOD, INC.
    Principal, 2009 - 2011
  • WOLFF OLINS/OMNICOM
    SVP Marketing, 2002 - 2008
  • LANDOR/WPP
    Marketing Director, 1996 - 2001
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manhattan, New York, USA
Previously
Chelsea, London, UK
Contact Information
Work
Phone
+1 917 239 3303
Email
Address
Manhattan
Story
Tagline
Brand Expert I Growth Advisor I Marketing Strategist
Introduction

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands. At DCA, Dean guides entrepreneurs and forward-thinking leaders of the Fortune 500 to expand their services, redefine their brands and win more business. His leadership in brand strategy and innovation has directly helped clients generate billions in new business.

Prior to joining NJOY as the Global Head of Brand, Marketing, Dean was a Principal at DCA, Method and Wolff Olins, winning and leading major projects for clients including Comcast, GE, (RED), McDonald’s, Nikko, Kraft and PepsiCo. As a popular authority on branding and business strategy, Dean has spoken at Google, Duke, Kellogg, Wharton and major television networks, and is a regular contributor at Forbes, among other major publications. Above all, Dean's passion is for inspiring brands to push boundaries, translating big-picture insights into dynamic marketing and innovation programs that provoke, inspire and change the world. 

SKILLS
Spurring growth, delivering inspiring and convincing brand and content strategy arguments, brand architecture, consultative selling, contagious passion, diverse category experience, exuberantly honed aesthetic appreciation, ideation facilitation, intuitive ability for identifying market opportunities, NPD, nurturing relationships, public speaking, PR & media relations, social media and business writing.

Bragging rights
Besotted by Brands
Education
  • Lincoln University
    BA (Hons) Business & Marketing
  • Juniata College
    Business & Marketing
  • Babson College
    SMP Program, Omnicom University, Organizational Leadership & The Service Profit Chain
Basic Information
Gender
Male
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Networking
Relationship
Married