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@AppPromo"Top 10 Mobile App Marketing Agencies - Help to increase downloads" by @jjmodi04 https://www.linkedin.com/pulse/top-10-mobile-application-marketing-agencies-jigar-modi
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Google reports trillions of mobile searches per year, adds more location-based features to AdWords http://venturebeat.com/2016/05/24/google-reports-trillions-of-mobile-searches-per-year-adds-more-location-based-features-to-adwords/ via @VentureBeat
The competition for mobile advertising dollars that exists between Facebook and Google is about to become even more fierce. Google today announced changes to AdWords that are designed to better reflect the mobile-first world. The company revealed statistics to demonstrate not just a corporate commitment to all things mobile, but proof that their advertising engine is helping bridge the real and digital worlds – something long sought by local adve...
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How a @KimKardashian smartphone app championed the rise of the female gamer http://fw.to/EaCmsXY
Once a male-dominated industry, women make up 52 per cent of today’s video game audience
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@Apple Boss @tim_cook: #Apps Are Future of #TV - ABC News - http://abcn.ws/22njmOm via @ABC
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The average age for a child getting their first smartphone is now 10.3 years http://tcrn.ch/1W4KnpY via @techcrunch
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Apple Stores get major makeover http://usat.ly/1Tq6gN1 via @usatoday
Genius Bar morphs into Apple Creative Pro to address software as well as hardware questions.
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Gartner Mobile App Survey Reveals 24 Percent More Spending on In-App Transactions Than on Upfront App Payments http://www.gartner.com/newsroom/id/3331117
Mobile app users spend 24 percent more on in-app transactions than on upfront app payments, according to an online consumer survey* by Gartner, Inc. Consumer preference for in-app transactions indicates that the flexibility they offer is delivering a better customer experience than paid-for downloads.
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Report addresses the problem of too many SDKs for mobile apps http://venturebeat.com/2016/05/24/report-addresses-the-problem-of-too-many-sdks-for-mobile-apps/?
It's no wonder that software development kits (SDKs) are making mobile game and app developers weary. There are hundreds of possible SDKs that developers can integrate into their apps, allowing them to exploit third-party services such as analytics, monetization, engagement, and other features. So SafeDK is releasing a report today that takes a big picture approach to the problem of "SDK fatigue."
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@google Expands Mobile Push With Ads in Its Maps App
http://adage.com/article/digital/google-expands-mobile-ads/304148/
Marketers can now reach consumers in Maps search results and navigation mode.
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How I Learned to Love Snapchat http://nyti.ms/1sqKijP
The app can be confusing for people over a certain age, but it returns something vital to our correspondence.
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Android apps will come to Chromebooks, as Google puts the Play Store in Chrome http://www.pcworld.com/article/3072922/android/google-is-bringing-android-apps-to-chromebooks.html via @pcworld
Google's Play Store will be coming to Chrome OS, the lightweight operating system that powers Chromebook laptops. This move will suddenly give the app-starved Chrome a lot more to work with.
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Google takes a new approach to native apps with Instant Apps for Android http://tcrn.ch/25bm3YC via @techcrunch
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184 people
Firda Maisaroh's profile photo
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Abu Faten Alasmari's profile photo
Oona's profile photo
hameed adelabu's profile photo
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Helping You Succeed in the Business of Apps: Strategy, Marketing, Monetization & App Store Optimization
Introduction
With over 3 million applications in the app marketplace today, App publishers can no longer lean on the idea that "if they build it, they will come". We believe that a proper plan, a strong business model and a robust marketing strategy are necessary ingredients for any app to thrive in such a saturated and noisy ecosystem. Our services include: 1. STRATEGY • Ideation Workshops • Market Analysis • Competitor Analysis & Benchmarking • User Personas • Roadmap Creation • Commercialization Strategy • Product Strategy & Positioning • Marketing Strategy • Social Media Strategy 2. MARKETING • App Store Optimization • PR & Blogger Outreach • Media Buying and Management • Social Media Marketing • Search Engine Optimization • Contests & Promotions • Direct Email Marketing • Marketing Collateral & Branding • Campaign Analytics & Insights • Launch, Boost or Ongoing Custom Campaigns 3. MONETIZATION • Monetization Strategy • Business Modeling • Revenue Analysis & Projections • Pricing Comparisons • Mobile Advertising Optimization 4. APP STORE OPTIMIZATION • Rapid, Ready-To-Go Packages to Improve App Discovery & Salability • Launch and Live App Packages Available• App Name Suggestions • Category & Sub-category Recommendations • Icon & Screenshot Guidance• Search Engine Optimized Product Description