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Blizzard’s execs eye mobile as their next winning game strategy — but not virtual reality http://venturebeat.com/2016/02/12/blizzards-execs-eye-mobile-as-their-next-winning-game-strategy-but-not-virtual-reality/ via @VentureBeat
Blizzard Entertainment executives consider deep mobile games to be a possible next step for the company, which celebrates its 25th anniversary this week.
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Social media companies aim to take advertising to the next level http://fw.to/G7wyC5d
Recent, and ongoing, changes to advertising that services such as Snapchat, Twitter and Instagram offer show that many social media tools are still trying to grow up
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Google Reverses Its Decision To Ban Ad Blocking Apps From The Google Play Store http://on.tcrn.ch/l/I7Oy via @techcrunch
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Share with us the applications you #LOVE and @Apppromo with offer a 15% discount on our #ASO services. Optimization of your app store product page is key to your app's success. It is the destination for all of your marketing efforts (ads, search, social media) and its the first thing customers ...
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All the apps Microsoft has bought over the last 2 years http://ti.me/1X3wmWY via @Techland
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Glu pops 26% on Taylor Swift game deal http://cnb.cx/1VNoRCj
Glu revealed on Wednesday that it will produce a game featuring Taylor Swift, due out later this year, causing the stock to skyrocket.
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@AppPromo#CEO comments on How to market your mobile site or app without spending a fortune on ads https://www.clickz.com/2016/02/10/how-to-market-your-mobile-site-or-app-without-spending-a-fortune-on-ads via @clickz
Making the most of what you've got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to avoid spending the majority of your project budget on advertising and public relations (PR), it is essential to start ...
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It's about time: Instagram finally makes multiple account support official http://mashable.com/2016/02/08/instagram-multiple-accounts-official/#11WgxL5VP05U via @mashable
The photo sharing app announced Monday that Instagram users will begin to see support for multiple accounts appear in its iOS and Android app this week.
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This Year, More Than Half of Americans Will Use Facebook - eMarketer https://shar.es/14tWvT via @eMarketer
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Apple's dominance as the top smartphone maker in the U.S. continued throughout last year (it's still second worldwide), growing slightly from 41.6 percent in December 2014 to 42.9 percent of the pie at the end of 2015. Samsung meanwhile slipped a bit, from 29.7 percent in December 2014 to 28.4 percent in December 2015. Rounding out the top five were LG (up), Motorola (flat), and HTC (down).
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"10 Characteristics of Highly Successful & Profitable Mobile Games" by @NiccoloDeMasi on @LinkedIn https://www.linkedin.com/pulse/10-characteristics-highly-successful-profitable-mobile-de-masi
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Helping You Succeed in the Business of Apps: Strategy, Marketing, Monetization & App Store Optimization
Introduction
With over 3 million applications in the app marketplace today, App publishers can no longer lean on the idea that "if they build it, they will come". We believe that a proper plan, a strong business model and a robust marketing strategy are necessary ingredients for any app to thrive in such a saturated and noisy ecosystem. Our services include: 1. STRATEGY • Ideation Workshops • Market Analysis • Competitor Analysis & Benchmarking • User Personas • Roadmap Creation • Commercialization Strategy • Product Strategy & Positioning • Marketing Strategy • Social Media Strategy 2. MARKETING • App Store Optimization • PR & Blogger Outreach • Media Buying and Management • Social Media Marketing • Search Engine Optimization • Contests & Promotions • Direct Email Marketing • Marketing Collateral & Branding • Campaign Analytics & Insights • Launch, Boost or Ongoing Custom Campaigns 3. MONETIZATION • Monetization Strategy • Business Modeling • Revenue Analysis & Projections • Pricing Comparisons • Mobile Advertising Optimization 4. APP STORE OPTIMIZATION • Rapid, Ready-To-Go Packages to Improve App Discovery & Salability • Launch and Live App Packages Available• App Name Suggestions • Category & Sub-category Recommendations • Icon & Screenshot Guidance• Search Engine Optimized Product Description