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Strategic Marketing Planning Is Key There was a time, not all that long ago, when people didn t use the internet for marketing purposes; instead, they relied on traditional advertising media such as direct mail, radio, television, billboards, magazines and newspapers. While computers have changed the Read more The post Strategic Marketing Planning Is Key appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Strategic Marketing Planning Is Key was first posted on September 17, 2013 at 1:27 pm.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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Squeeze Page Templates Finding good squeeze page templates is as easy as going to your favorite search engine and doing a search. The actual template you use isn t as important as the elements on your squeeze page. For any of you who aren t Read more The post Squeeze Page Templates appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Squeeze Page Templates was first posted on September 15, 2013 at 7:03 am.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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Squeeze Page Software There really isn t any squeeze page software you need. Some people will create their own squeeze pages using HTML but that is not really necessary. As a matter of fact, many blog templates today will have plugins that allow you Read more The post Squeeze Page Software appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Squeeze Page Software was first posted on September 13, 2013 at 5:01 pm.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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Crowdfunding May Be Next-Gen, but Old School Funding Tools Can Still Rule With the popularity of crowdfunding sites like Kickstarter and the federal government's blessing of equity crowdfunding ( EC ), the recent trend to fund projects by seeking a little money from many may surpass private equity offerings as the new normal. Hence traditional Regulation D offerings ( Reg D ) that typically seek larger amounts from fewer investors may become the alternative funding path for a variety of businesses, from midmarket companies to entrepreneurs. However, even when implemented, one shouldn't see EC as the sole nor best route for all funding needs, since Reg D has options and advantages that shouldn't be overlooked. To help ...read moreRead more The post Crowdfunding May Be Next-Gen, but Old School Funding Tools Can Still Rule appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Crowdfunding May Be Next-Gen, but Old School Funding Tools Can Still Rule
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Squeeze Page The Same As A Capture Page Squeeze Page-The Same As A Capture Page Most industries have a lot of their own jargon that can sound very odd and be very confusing to anyone who is just getting started. Online marketing is that way. There are a Read more The post Squeeze Page The Same As A Capture Page appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Squeeze Page The Same As A Capture Page was first posted on September 10, 2013 at 2:15 pm.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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Squeeze Page Tutorials Get Your Website Off The Ground Squeeze Page Tutorials-Get Your Website Off The Ground Getting your website off the ground is only the first step in setting up a successful online business. After that you need to actually make sales. However getting people to actually buy Read more The post Squeeze Page Tutorials Get Your Website Off The Ground appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Squeeze Page Tutorials Get Your Website Off The Ground was first posted on September 16, 2013 at 2:06 pm.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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Squeeze Page Template Setting up a good squeeze page is an important aspect of making your online business successful. So finding a proper squeeze page template for it is also important. However the template itself is not the important part, but what you Read more The post Squeeze Page Template appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Squeeze Page Template was first posted on September 14, 2013 at 6:52 am.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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Squeeze Page Generator Get Over The Hurdle Squeeze Page Generator-Get Over The Hurdle Setting up a successful website can be difficulty, but even once you get over that hurdle you still need to actually sell your product. Enticing people into buying your product can be difficult, especially Read more The post Squeeze Page Generator Get Over The Hurdle appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Squeeze Page Generator Get Over The Hurdle was first posted on September 12, 2013 at 6:28 am.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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Squeeze Pages What Are They Squeeze Pages- What Are They Getting your foot in the door when dealing with online marketing can be a bit of a challenge. With so much information out there and so many things you have to do, it can be Read more The post Squeeze Pages What Are They appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Squeeze Pages What Are They was first posted on September 11, 2013 at 3:16 pm.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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Social Network Marketing New To Network Marketing Social Network Marketing-New To Network Marketing Network marketing has been around for several decades, but social network marketing is relatively new. Regardless of how old or new each one is, they are an effective way to make money if you Read more The post Social Network Marketing New To Network Marketing appeared first on Online Marketing Small Business Texas, Offline Marketing Small Business Texas, Website Design Texas, Internet Marketing Consultant Texas.Scott Heiser+Social Network Marketing New To Network Marketing was first posted on September 9, 2013 at 1:03 pm.©2013 "HeiserHouse". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at scott@heiserhouse.com
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All Things Internet for Small Businesses
Introduction
My business travels and conversations with small independent business owners throughout the United States have caused me to rethink and refocus my efforts. I have turned my attention and efforts into extending the power of today's Internet technologies to local independent business owners so they can effectively and profitably 1) compete with the big-box stores in their communities, 2) provide liveable-wage employment for their staff, and 3) expand the business so it remains a viable part of a growing community. After all, the local independent business owner is the true life blood of every community.

My goal is to use the Internet to drive more paying customers (not just visitors or people who want to kick-the-tires) to your brick-and-mortar business and help you continue to realize your dreams. Big-box stores have forced many small business in every community to close their doors or downsize just to survive.  Now, we have our government dictating that you must provide health care and paid time off for employees, further eroding your profits.  What used to be full-time jobs have been turned into part-time jobs that are not able to support your employees' families as they once did. 

For the small business, it's not enough any more to just have a website. You must be connected to potentail and existing customers through the world of social media, online business directories, email and text messaging. Your website must be optimized so search engines will index your website and place you on the first search engine results page. You must keep up with your personal and business reputation on the Internet. People are talking about you online whether you like it or not.

Let me ask you a few questions to help you guage where you are in building a profitable onlie presence for your business.

Does your business' website provide a professional representation that reflects the pride you have in your business?

Do you believe your website is fine but it doesn’t do anything, the content remains static and you never hear anything about it except for paying the monthly hosting fee to keep it running?

Is your website simply an online brochure that has never progressed beyond that point?

Have you done email marketing blasts but they were worthless, no one paid attention and the results were terrible?

Are you resisting running an email campaign for fear of becoming a spammer because you don't really know how to do it properly?

Are you staying on top of your social media accounts, adding to them at least once a week?

Do you even have any social media accounts for your business?

When was the last time you ran a Google search on your business to find out what people are saying about you and your business?

Has your website become a money pit? Are you generating enough business from your website to at least pay the monthly hosting fee to keep it running?

HeiserHouse will help you strategically build your online and presence and keep you abreast of what people are saying about your business. We will provide the means for you to actively engage your website visitors and customers, creating a consistent flow of traffic through your front doors.

So, let's start the conversation. Call us! Initial consultations are always free.

Just the Facts:

73% of all online activity is related to local content (Google)
82% of local searchers follow up with a phone call or show up on your doorstep
66% of Americans use local search to find local businesses
54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search
43% of search engine users are seeking a local merchant with the intent of buying offline
41% of consumers say they use a location in their search – “Dentist in San Angelo”

Source: comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Contact Information
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325-340-5309