This blog post from Moz (http://moz.com/blog/the-best-of-2014) had an interesting comment included from (http://moz.com/blog/the-best-of-2014#comment-314885). She said:
"...I've had people say to me that I should be posting my best articles on my own site. However, the exposure that I get from Moz has been so valuable to my business and my personal branding. I haven't tallied it up, but I would guess that more than 50% of my business comes from people who connected with me on Moz. That's just amazing."
It reminded me that I've done similar things - giving some of my best presentations at other people's events, putting up some of my best content on other sites (e.g. http://www.problogger.net/archives/2014/06/03/publish-your-blog-post-without-seo-and-1000s-of-visits-will-be-forever-lost/), and hosting a lot of content on other sites (Slideshare, Twitter, G+, etc). While I think there's still some value in putting great stuff on our own sites, I'm thinking less and less rigidly about that "rule" and more about what I'm trying to accomplish and whom I want to reach. I think Marie's got the right idea, and the evidence to back it up.
Take part in the #SantaCause instead, and boycott Secret Santa to donate to charity!
At QueryClick, we wil be donating to Shelter Scotland for #SocialMediaSanta, instead of pushing unloved and unwanted gifts into each other's hands.
Does that sound like something you would rather do? Share if you want to take part in the #SantaCause too!
Friendly Errors: Making the Best of a Bad Situation
Get the latest search marketing news from QueryClick. We cover a range of SEO, PPC and CRO news with a bit of social media thrown in for goo
Search Engine Land: News On Search Engines, Search Engine Optimization (...
Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go
EU “Right to be forgotten” - A step in the right direction?
We've all heard the stories about embarrassing images on Facebook being found by potential employers or, even worse, people being fired beca