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Nick Usborne
1,886 followers -
All about writing for the web, and freelancing.
All about writing for the web, and freelancing.

1,886 followers
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Nick's posts

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Selling with stories isn't about creating fictional stories... it's about sharing real stories.

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How do YOU like to consume your content... as video or as text? Do you like to watch or to read?

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This is a question I get asked a lot... what's the ideal number of words on a page or a post? All is revealed in this video...

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I've just published a PDF version of one of my most popular video-based courses - Web Content Optimization. Because not everyone likes learning through video...

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If you ever wondered how and when I got into copywriting, you'll find the answer in this video...

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I think most headlines work better if they have an emotional component of some kind. But I think the emotional element works better when it's a little more subtle than a "punch"...

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I think different writers approach this in different ways. But I start each page of copy or content I write with a "placeholder" headline, and then keep circling back to improve it while writing the rest of the page. How about you?

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As it happens, the conversational copywriting approach dovetails perfectly with what Google really wants when it comes to SEO...

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Using stories to sell clients on stories? That's exactly how it can work...

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A lot of copywriters feel intimidated by the idea of having to write stories. Simple but effective stories are actually not so hard to structure and write...
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