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Nick Usborne
1,885 followers -
All about writing for the web, and freelancing.
All about writing for the web, and freelancing.

1,885 followers
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I'm excited to have had the opportunity to interview Seth Godin. And love the fact that much of what he says is closely aligned with our values as conversational copywriters. Enjoy!
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It may feel a little counterintuitive, but I actually take a little longer to hit that "conversational" feel when I'm writing copy...
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My latest post... about where word-of-mouth marketing and conversational copy intersect...
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To stay healthy we need a detox from time to time. The same goes for your digital marketing copy. Too much hype and too many half-truths can build up and undermine the health and power of your promotions and even your brand.
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If you think about it... no relationship can start or grow without conversations. And that's just as true with business relationships.
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Getting a lot of love for my course on conversational acopywriting. : )
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Some of the neuroscience behind the rise of Conversational Copywriting...
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Why should you choose the conversational approach to copywriting? Here are 5 reasons why or, to put it another way, 5 ways to pitch the idea to your clients or colleagues...
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I saw this on a recent trip to the UK... he's selling artisanal bread from the back of a vintage delivery van. A perfect talking point and conversation starter!
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When you're building a business designed to do good inthe world, how do you promote your products or services in a way that is open, transparent AND effective?
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