This provides initial findings from an assessment designed to better understand how well agencies manage their own house brands. This is the first in a series of planned installments. Topline: Although each of the 10 agency house brands reviewed have dedicated websites and LinkedIn pages at the house brand level, Ogilvy, Draftfcb and TBWA appear to be best at consistently managing their brands across the social sphere. Message me for more information. Enjoy.
- Pemberton Street Studios LLCGeneral Manager | President, present
- Young & RubicamDirector of Client Services
- TBWA\Chiat\DayAccount Manager
- Grey Global Group
- Texas A&M UniversityMaketing, Economics
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