Marketing doesn't have to feel icky. It should feel good, make sense for who you really are and speak to what your clients really want.
Marketing should be a manifestation of your authentic voice and core values, combined with your strengths (your Zone of Genius) and wrapped in strategies that are fun and energizing for you.
If you have been doing exactly what the "gurus" are telling you that you MUST do (even though it just doesn't feel right) and are frustrated that your efforts just aren't working, then please know it's not you.
It's your marketing.
And once you discover that marketing can be fun and bring you big results, everything changes.