Your single most important job as a business is to build or create insanely great product or service.
If you focus on delivering just that, you will spend less resources trying to convince prospective users about how great your product is. If you start shouting about your product, something is wrong.
--Stop chasing numbers you can't sustain!
--Build products that can stand the test of time!
--If you create something amazing, people will recognize it.
--Growth doesn't fix all!