Profile cover photo
Profile photo
Carla Johnson
241 followers -
World-renowned speaker & author. Taps storytelling to inspire action. Cultivates idea-driven teams that breed creativity & innovation.
World-renowned speaker & author. Taps storytelling to inspire action. Cultivates idea-driven teams that breed creativity & innovation.

241 followers
About
Carla's posts

Post has attachment
We're still learning a lot about what success looks like for content marketing, how to get there and how to manage what we do within our organizations. Here's the latest research from the Content Marketing Institute that highlights what enterprise B2B marketers do to succeed. +Content Marketing Institute  #b2b   #contentmarketing   #digital  

Post has attachment
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs #customerexperience   #designthinking   #contentmarketing   #contentstrategy  

Post has attachment
Are you struggling to get things...right with your marketing? Here's 7 common failures and how to fix them. #b2b   #marketing   #digital  

Post has attachment
Are your brand's inconsistencies killing trust with customers? It's time to take a good hard look at what's going on across your organization

Post has attachment
Technology marketers are ahead of the rest of their B2B marketing counterparts. What's their success secret? +Content Marketing Institute  #contentmarketing   #technology   #b2b  

Post has attachment
You don't have to get everything right all the time, but you do have to be purposeful in how you spend your time and talent. #contentmarketing   #contentstrategy   #digitalmarketing  

Post has attachment
Many people use these labels interchangeably, but each has their area of expertise. Do you know the difference? #contentmarketing   #copywriting   #marketing   #digital  

Post has attachment
Getting to the root of what makes a great story...   #storytelling   #branding   #contentmarketing   #b2b   #b2c   #digital  

Post has attachment
We can't quit talking about some Super Bowl ads...in a good way...and others we can't unsee. What makes a great Super Bowl ad?

Post has attachment
Everyone has those days when you feel beaten, so here's plenty of inspiration to keep every storyteller doing what they love best...telling stories. #storytelling   #contentmarketing  #digital
Wait while more posts are being loaded