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Allen Day
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PLEASE READ AND SHARE
~~~
"Our audience are not scientists, and the show needs to be more lively than a dry scientific discussion,' a spokesman for the show, Tim Sullivan, said in a statement."
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Apparently Tim hasn't witnessed one of the oral peer reviews that are at the core of professional science.

This quote exemplifies the assumption held by some media decision-makers that can be summed up as "people aren't curious".

The interactions that I've had with the public well outside of my professional circles overwhelmingly indicate this this assumption to is false.  People generally light up and have lots of questions when I tell them that I'm a career scientist.  Even the little moments of inquiry I create in conversation with lay-people (recent topic, at 11pm with the supermarket checkout clerk: do you suppose my loyalty card number is beamed to a satellite in space as part of the validation process?) generate a very positive response indicating THE PUBLIC IS CURIOUS.

So, by taking action based on this assumption and making the experience more "lively", Tim isn't necessarily serving the best interests of his show.  Granted, people will respond to spectacle and sensation -- that's simply our human nature.  But Dr. Oz is not a lurid show.  It's a show for disseminating  health information.  The viewers are here voluntarily because THE PUBLIC WANTS TO LEARN.

As a member of these new, social media I'm proactively seizing my role as a reporter and I AM REPORTING this attitude amongst our peers in the media at large to be counter-productive to our mission.

Our actions should be aimed at increasing the level of engagement between the public and the scientific community.  Interests are aligned, and we have several motivations to take this line of action

First, it serves the consumer.  Consumers have indicated demand for this type of service.  Offering it increases the quality of service.

Second, it serves the investor.  This service will lead to higher engagement with the consumer, leading to more, sustainable revenue.  Learning is a self-reinforcing, positive behavior.

Third, it serves the brand.  Any media outlet that offering this service creates a highly-promotable, unique selling proposition (especially in the current market with so few options).

Finally, it serves the public.  This point could be collapsed into the first or third, but a distinction is warranted because of the importance of this point.  In addition to the creation of content for public consumption we, the media, also create the environment in which those communications can occur.  It's in everyone's interest that we maintain and develop the spaces and conduits through which our content flows.

If you're in agreement with my post, please help me to influence the public discourse by clicking "Share".  Let's make this go viral and create a win for everyone.  Thank you.

http://articles.latimes.com/2012/may/19/health/la-he-raspberry-ketone-20120519
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Today's TEDxTalk: Health care is more than just policy.
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Smart Trashbox A #Japanese  inventor was probably fed up with stuff littering his floor, or he just had a very bad aim. The inventor in question created a very smart, moving trashcan from scratch. Made with a hacked #Kinect  and being just plain genius, the #robot  trashcan scans for airborne trash thrown in its direction and races over to catch it before it hits the ground. With already over 2 million views in little over a week this inventor is definitely onto something. And some nice bonus free advertising for Frisk.

勝手に入るゴミ箱作った Smart Trashbox
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%  a sample bibliography file
%   #latex   #geek  
%  The authors mentioned here are almost, but not quite,
%  entirely unrelated to #MattGroening.

@article{small,
author = {Freely, I.P.},
title = {A small paper},
journal = {The journal of small papers},
year = 1997,
volume = {-1},
note = {to appear},
}

@article{big,
author = {Jass, Hugh},
title = {A big paper},
journal = {The journal of big papers},
year = 7991,
volume = {MCMXCVII},
}
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I just interviewed Elon Musk, founder of Tesla, PayPal, and SpaceX, check it out:
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Knitting is not my thing. Unless it involves cool math!

+Dave Cole originally shared this post:
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This is a great story. Read it, it won't take long. And then go do something impossible.
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RT @PLOS: Excess #TV viewing not great for #kids. No surprises, just more solid data from @obesitypanacea http://bit.ly/NUisnk
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History of #cat domestication and #evolution

Unlike other domestic animals, which were tamed by people, cats probably domesticated themselves, which could account for the haughty independence of their descendants. “The cats were adapting themselves to a new environment, so the push for domestication came from the cat side, not the human side,” Dr. Driscoll said.
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