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Faygo Beverages Inc.
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On November 4, 1907 brothers Ben and Perry Feigenson founded Feigenson Brothers Bottling Works. The bothers who were originally bakers, based their first flavors on their cake frosting recipes, creating unique and Dee-licious flavors. The brothers would produce soda one day and the next close down the factory and using a horse drawn wagon go sell the product for 3 cents a bottle or two for a nicke...l.

During the 1910’s the Feigenson’s hired their first employees and also purchased a second horse to make additional deliveries. During this time they introduced two new flavors, Lithiated Lemon and Sassafras Soda (Root Beer). The Feigenson’s also began calling their products “pop”, because of the sound that was made when opening the bottle.

The 1920’s brought about many changes for Feigenson Brothers Bottling Works. In 1921 the brothers changed the brand name to Faygo because Feigenson Brothers Bottling Works, was too long to put on the glass bottles. The Feigenson brothers bought their first delivery truck a 1922 Ford, and began home deliveries in 1923. The new flavors of Rock & Rye, Vanilla and Seltzer were also introduced during this time.

In 1935 Faygo Beverages expanded its manufacturing facilities and moved to its current location on Gratiot Avenue in Detroit, Michigan. Faygo also began to add fresh orange juice to its Orange Soda.

During the 1940’s Faygo hired the Detroit-based advertising agency of W.B. Doner to create TV commercials for the brand. They also created a new, richer Root Beer and introduced UpTown, a lemon lime soda.

The 1950’s was an exciting time for Faygo. Their animated “Faygo Kid” commercial appeared on TV and soon everyone was asking, “Which way did he go? Which way did he go? He went for Faaaaygoooooo!” Also appearing on TV was the Herkimer the Bottle Blower commercial. Herkimer was “too pooped to participate” until he drank some Faygo UpTown Pop. Faygo also made significant upgrades to its manufacturing facility including a state-of-the-art water treatment plant.

In the 1960’s Strawberry Soda was officially renamed Redpop, and a full line of diet sugar free pops was introduced. Faygo also developed three new favors, Frosh, Faygo Brau and Chateaux Fayeaux, today only Frosh is still around.

During the 1970’s Faygo pioneered one-way bottles, twist-off caps and warehouse distribution. The now famous TV commercial the Faygo Boat song debuted, and was so popular it went to #3 on the pop music charts. Faygo pressed and sold 75,000 45 rpm records of the song. Detroit Lions star and actor Alex Karras also became the spokesman for all Faygo diet products.

In the 1980’s Faygo began to market its specially treated water, launching a line of flavored sparking water. In 1987 National Beverage Corp purchased Faygo Beverages.

The 1990’s were an exciting time for Faygo. A new flavor named Cherry Festival, made with real Michigan cherries and named for the annual Traverse City Cherry Festival was introduced. In 1996 Faygo launched Ohana (Hawaiian for family), a line of non-carbonated products, whose flavors include Punch, Mango Punch, Lemon Iced Tea, Lemonade and Kiwi-Strawberry. To celebrate its 90th Anniversary in 1997 Faygo held a contest to create a special 90th Anniversary Recipe Book. In 1998 Faygo entered the Internet age with its first website and online Pop Shop where customers could purchase Faygo and have it shipped anywhere in the continental U.S.

Since 2000 Faygo has been busy. The new millennium was kicked off with a ‘Fame & Fortune Dreamstakes” that allowed customers and fans to design and name their own label and flavor to win $2,5000.00. 2001 brought a new logo and packaging along with a new flash website. Faygo also announced a classic 16 oz. glass bottle with an old-fashioned label design. In 2007 a grand 100 Anniversary Celebration was held. Customers and fans were once again invited to design their own label for Centennial Soda. The winner, a teacher from Ohio was featured on the Centennial Soda label. Faygo also was present at all five classic car cruises in Michigan with games, Faygo prizes and of course serving samples of Dee-licious Faygo. The summer celebrations ended with a bang at the Woodward Dream Cruise when the classic Faygo Delivery Truck was unveiled and two cakes made by the Food Networks Ace of Cakes were served to thousands of Faygo Lovers.

Share your favorite Faygo memory with us, let us know your favorite flavor past or present. Show us your Faygo, send us photos of you and your favorite Faygo flavor.