Hats off to and for this article and Whiteboard Friday. If content marketing and content strategy, and how you use social media to advance your search engine traffic, this is a must read, along with the research reports linked within.
To pull out some important pieces from this longish read:
"...looked at articles that received social shares, in fact a million articles that were taken from their database, and then they looked at the number of shares and the number of links those received. The vast, vast majority received zero links. In fact, 75% plus of all articles they looked at received zero, not a single one, social shares. Same with links, by the way. I think it was 90% plus for links or maybe even more.... You're essentially seeing that a few articles get all the shares out there. Everything else really gets nothing. If you're not going to be in the top 10% of content that's created, don't even bother. You're not going to get shares. You're not going to get links. You're not going to get traffic. Forget it."
"I think Google is honest when they tell us, "We don't look at social shares to determine rankings."... Chartbeat basically analyzed engagement on socially shared content. What they saw was a plot that looks like this. Very, very few social articles have high read time. Even the ones that have lots of social sharing have very little read time. It turns out a ton of things that people share socially on the Web, they don't read at all. They may click Retweet. They may even include the URL. They might share it on Facebook. But they, themselves, may never have even visited that content."
After dropping these bombs, then says something that many of us find ourselves saying all the time in one way or another: "I think Google cares much more about the engagement than they do about the social share counts themselves."
This ties into the conversations we've been having recently on share count numbers (https://goo.gl/BZu4o9) and social proof (https://goo.gl/GXIc61) and providing impactful content (https://goo.gl/N8NtcY a la )
It even ties into the massive study by regarding Twitter engagement factors (https://goo.gl/zyyjD9 which is geared towards how to get more engagement).
It (should) encourage you to revisit your website goals, focusing less on getting social shares, and perhaps more on capturing email addresses ( at https://goo.gl/kxEoEt)
It's time to rethink the value of social shares and their place/value in your content strategy.
Want to use mobile live-streaming to market your business?
Have you tried Periscope?
Periscope is already proving to be an incredibly powerful social tool, and savvy marketers are using it in innovative ways to grow their businesses.
Click here to discover six ways to use Periscope for your business: http://bit.ly/1NWZBcD -Kim
#smexaminer #periscope #socialmedia
"Without meaning, your brand's content is adrift"
Brands can not just make content. And if you want to be passive at it, sure, you can get away with making content that fulfills intent (a good starting place to be sure!) But if you want to make content that excels, you need to take it a step further: you need to make content that is useful and meaningful to your audience.
"what you want as a brand is lasting impact, people seeking you out, top-of-mind awareness. As it regards content marketing, that only happens when your brand is known for delivering content with meaning, which sticks in the gut of the folks who read it."
Who are the people I turn to for content within certain spheres of influence? I hear a topic, or having a topical conundrum: who do I turn to?
Those are the people (and brands) whose content is excelling at delivering meaning and usefulness. Impactful content. Dialogue generating content. Meta-moment content.
Bring it home .
by (with screencast / help video)
This post is about how to optimize WordPress with Yoast WordPress SEO and RankWise SEO dashboard. The explanation in this post is shorter then usual but it contains a detailed video that shows how it's done. Since the new releas of the WordPress SEO plug-in (that the official name for Yoast I believe) it has the new bulk editor for meta titles and descriptions. This is great and I'll explain some more.
Read the whole post with screencast on our blog!
#seo #wordpress #wordpressseo #searchengineoptimization
Imagine my excitement when my YouTube video content appeared in the Google Quick Answers box!
Preparing images like these isn’t always as easy as snapping a selfie and uploading it to social media. As Martian rovers send images back to Earth and space telescopes grow increasingly powerful, scientists at NASA’s Jet Propulsion Laboratory (JPL) often need to combine their knowledge of astronomy with advanced image-editing skills to transform unwieldy raw data into the breathtaking cosmic images we see. Indeed, the world’s first digital-image processing tools were actually invented at JPL fifty years ago, and to produce the stunning images the public enjoys today, scientists there continue to use a variety of image-editing tools—including Adobe Photoshop.
Image credit: NASA, ESA, J. Dalcanton, B.F. Williams, and L.C. Johnson (University of Washington), the PHAT team, and R. Gendler
Read more: http://buff.ly/1iJl5fs
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