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Heather Suttie & Associates
8 followers -
Legal Marketing and Business Development Consultant
Legal Marketing and Business Development Consultant

8 followers
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Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. https://heathersuttie.ca/articles/lawyers-lemons-and-lemmings/
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Legal practice shifts toward sector structure. Industry alignment need not be an all-or-nothing proposition and any law firm can do it because it’s scalable. https://heathersuttie.ca/articles/industry-alignment/
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The odds of being killed by a shark are 1 in 3,748,067. But if you’re a law firm, the odds of being bitten by one or more of the Big Four professional services firms are chillingly high. https://heathersuttie.ca/strategy/big-fours-big-bite/
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The Legal Marketing Association’s “Your Honor Awards” recognizes excellent in marketing and business development within the legal industry. I was a member of the 2018 Judging Panel. Recipients were announced April 11, 2018. https://heathersuttie.ca/marketing/2018-your-honor-awards-recipients/
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Law firm change management means retooling and repositioning service offering, throttling back on lawyer controls, and empowering business development professionals.
https://heathersuttie.ca/articles/reckoning-and-retooling/
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This year will be make-or-break for many traditional law firms. Therefore, 10 legal market and marketing trends to watch – and watch out for – in 2018.
https://heathersuttie.ca/strategy/legal-markets-and-marketing-trends-to-watch-and-watch-out-for-in-2018/
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Any law firm that hides from having conversations with clients by sticking its head in the sand like an ostrich deserves to be bitten on the butt. https://heathersuttie.ca/articles/banishing-ostrich-syndrome/
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Law firms risk market erosion by ignoring the audacious in their ranks.
http://heathersuttie.ca/articles/embrace-the-rebels/
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The legal market is steeped in old-school traditions, but a clean out of the old opens capacity for the new. http://heathersuttie.ca/strategy/kick-kicking-it-old-school/
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In the legal industry, ABS is an acronym for “alternative business structure.” It can also mean “About business, stupid.” http://heathersuttie.ca/strategy/what-abs-can-also-mean/
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