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Heather Suttie & Associates
7 followers -
Legal Marketing and Business Development Consultant
Legal Marketing and Business Development Consultant

7 followers
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Heather Suttie & Associates's posts

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In the legal industry, ABS is an acronym for “alternative business structure.” It can also mean “About business, stupid.” http://heathersuttie.ca/strategy/what-abs-can-also-mean/

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Legal innovation isn’t only elusive; it can be illusive, too. Law firms must become receptive to change in order to effect it. http://heathersuttie.ca/articles/why-innovation-remains-elusive


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Client care is comprised of four substantive traits. Stop doing things about which clients don't care. http://heathersuttie.ca/strategy/clients-dont-care/

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Expect more outsourcing of legal marketing and business development service as law firms seek efficiency.
http://heathersuttie.ca/articles/fighting-for-law-firm-dollars/


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“The road of life is paved with flat squirrels who couldn’t make a decision.” Law firms must evolve with intent now.
http://heathersuttie.ca/strategy/flat-squirrels/


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Lawyers wanting to remain relevant and solvent need to make changes to their practices steadily and consistently, and avoid overanalyzing.
http://heathersuttie.ca/articles/change-by-degrees/


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How Corporate Counsel Buys Legal Services – who gets the work, why and how.
http://heathersuttie.ca/strategy/how-corporate-counsel-buys-legal-services/


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From big to boutique, no law firms are immune to the feeding habits of the legal world’s global whales.
http://heathersuttie.ca/strategy/global-law-firm-whale-food/


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As in football, change in legal services can depend on incremental gains - until a punter shows up
http://heathersuttie.ca/articles/a-game-of-inches/

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