Vince Ferraro is a results-oriented, global, senior marketing and general management executive with over 20 years of experience in Hewlett-Packard's Imaging and Printing Group. He’s had the opportunity to work domestically and internationally for a variety of lines of B2B and B2C businesses within HP. Ferraro has a track record of helping HP grow businesses and market share, while maintaining profitability. He has been particularly successful in developing innovative and market-leading new products/solutions that deliver a world-class customer experience, executing world class marketing programs and operational initiatives, and leading and driving change in dynamic, hyper competitive markets.
Ferraro was most recently the VP of Global Marketing of the LaserJet Business Global Business Unit, in the Imaging & Printing Group at Hewlett-Packard Company, Inc. This was a C-level role where he headed a worldwide marketing organization generating $6B in annual revenues in the industry-leading LaserJet-brand printer business. These product lines included single function, all-in-one, and multi-function mono and color laser printers, SMB and Enterprise software, drivers, and solutions. During his tenure, he launched new product categories, increased market share, and doubled the unit volume of one of the most successful IT brands in the world.
In this role, he had responsibility for worldwide strategic planning, product generation marketing, lifecycle marketing, and category operations of the LaserJet business. He also worked with R & D to develop product roadmaps and manufacturing to build and set product capacity and mix. He developed product portfolios, created strategic business and marketing plans, collaborated with Japan-based OEM partners, drove critical business initiatives, and worked with key partners to deliver the business and operational plans to meet the company’s financial targets.
His scope included strategic planning, defining customer requirements and experiences, leading processes to build interlock financial goals, creating product roadmaps, new product introductions, marketing communications/PR, business analysis and reporting, branding, sales effectiveness tools, pricing, web 2.0 marketing, big deal/sales escalations, custom/derivative product development, ISV partner and solution programs, short and long term forecasts, and supply/demand plans.
Prior to this role, Ferraro was the Vice President of Category Marketing of the Business Imaging and Printing group. Ferraro also held a similar role for the Consumer Imaging and Printing Products group. Prior to this, he was the North American Channel Marketing Director for Commercial National Accounts, with responsibility for PCs, servers, printers and storage.
Ferraro has been a part of HP’s imaging and printing business since its inception in the early 80s. His positions have included business unit and region management roles in marketing, finance, and category operations functions, based in Boise, Idaho, San Diego, Singapore, and Boeblingen, Germany.
He received a bachelor of science in business administration from San Diego State University and a master of business administration, in marketing and finance, from the W.P. Carey School of Business at Arizona State University.
Ferraro currently consults with a variety of non profits and internet startups to increase the effectiveness of their business strategies and marketing plans. He also sits on the North American Board of Advisors for the CMO Council (http://www.cmocouncil.org) and is a Domain Expert in UCSD’s Connect Springboard Program (http://www.connect.org/springboard/eir-prg/). He is also an expert consultant with the Gearson Lehman Group (http://www.glgroup.com/).
Strategic planning, CMO, chief marketing officer, digital photography, photo printers, Asia-Pacific, emerging markets, printers, printing, network printing, consumer printing, commercial printing, product plans, product marketing, peripherals, high technology marketing, B2B, B2C, SMB, enterprise, Web 2.0, SVP, VP, GM marketing, blogs, customer requirements, financial goals, creating product roadmaps, new product introductions, marketing communications,PR, business analysis and reporting, branding, sales effectiveness tools, pricing, big deal/sales escalations, custom/derivative product development, ISV partner and solution programs, short and long term forecasts, and supply/demand plans, marketing effectiveness, marketing trends, blogs, innovation, product development, color lasers, monochrome lasers, MFP, LaserJet, inkjet, HP,copiers, solutions, peripipherals, Samsung, Xerox, Lexmark, Konica-Minolta, Lexmark, Canon, digital, social marketing, branding, product developement, supplies, consumables, product management, branding, communications
- Arizona State University (MBA)present
- Stanford University (Marketing Mgmt. Program)1995 - 1995Strategic Marketing Management Program
- San Diego State University (BS)present
- Eastman KodakVP of Strategy and Marketing, Consumer Digital Group and OCMO, 2011 - 2012
- Ferraro Consulting, MarketFrames Group, and Strategic Results GroupSenior, High Technology Chief Marketing Officer (CMO) Executive, 2008 - present
- Hewlett-Packard CompanyVP of Global Marketing, LaserJet Business, 2005 - 2008
- Eastman KodakVP of Global Marketing, Digital Printing Business, 2010 - 2011
- Market FramesDirector/Practice Leader, 2099 - 2010
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