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Scott Frangos
Works at WebDirexion LLC
Attends HootSuite University
2,535 followers|173,183 views
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Education
  • HootSuite University
    Social Media Marketing, 2010 - present
  • IMU - Inbound Marketing University
    Inbound Marketing, 2010 - 2010
  • University of Portland
    Business, Communications, 1976 - 1980
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Tagline
Content Marketing Strategist, Optimizer, Developer & President of WebDirexion LLC
Introduction
Topics Covered: Here and on our blog at WebDirexion.com, I focus on:
  • #ContentMarketing: What is "Content Marketing"?  What are the best tactics and strategies to use?  Is Content Marketing + Social Media Marketing the New PR?  I'll answer these questions and more with your thoughtful input on same.
  • #WordPress Development: I spent six years in the 2000's primary as a WordPress developer, and we build all our custom client sites on that platform, so I will keep you informed on plugins, themes, and specifically ways to best use WordPress for Content Marketing. 
  • #SocialMediaMarketing: What's the latest on rapidly evolving tools and ways to use them in the trenches?  I'll tell you.
  • #Google+ and #GooglePlusTips for B2B Marketing: As Google become Google+ (remember when it was just a search engine?) I will keep you posted about tips, tricks and tactics for marketers on this fast growing network.
  • Content Strategy with #GoogleAnalytics, Audits and A/B Testing:  Lumped these together because they all contribute to a better understanding of how to use Content to connect with the right people.
Content Marketing Power Community: We're a group of new school thinkers who ponder disruptive marketing tactics even as we harken back to old school principles in play. 

COMP Instructor:  I am an online instructor for COMP -- CollegeOfMarketingPros.org.  Enjoy 25% OFF on my course on WordPress Content Marketing Power (thru end of year), just for attending to this profile by using code Gplus-Profilers-25OFF... here

Services at my company, WebDirexion LLC:
  • Content Marketing Services.  Smart article writing, case studies, and press release creation.. see our overview here.
  • Website Content Marketing Audits:  Which content performs well?  Why?  What can you do about under performing content?  We can help...
  • SEO Campaigns:  local, on-site, off-site... these solutions are merging with Social Media and Public Relations work.
  • Custom WordPress Development - We implement and optimize WordPress CMS solutions for your web presence.
  • Landing Page Optimization  -  Get more leads from your Landing pages.  Our "Visitor Behavior Optimization" to the power of 3, will optimize how visitors complete desired business goals (leads, white paper downloads, etc.) at your sites. 
  • Social Media Marketing Campaigns -- all the search engines have added "social signals" to the list of ranking factors... what's your strategy?  Learn more here >>
It's one thing to get a great site up, and another to work on getting more visitors to complete a desired business outcome goal like filling out lead forms, downloading whitepapers, and signing up for you newsletter.

Oh...  I also enjoy Pizza, Tai Chi, Coffee, Digital Photography, and my dogs, "Spirit" and "Steggman"... not necessarily in that order

Contact Me for a Project Quote at WebDirexion.com

Past:  I've enjoyed a great career in advertising, marketing, publishing and College Level Instruction for Photoshop, Publishing, and WebMaster skills including CSS and HTML.  
Work
Occupation
President, WebDirexion LLC
Employment
  • WebDirexion LLC
    President, 2012 - present
  • WebFadds.com
    Web Development & Site Optimization, 2002 - 2012
  • BCTI
    Instructor WebMaster, 2002 - 2004
Basic Information
Gender
Male

Stream

Scott Frangos

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Sharpen up your #ContentMarketing  attack...
When it comes to winning content marketing, one smart strategy from the R.A.C.E. marketing framework we use is testing a "message house".
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Scott Frangos

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#CRO Beat:  A recent 493% increase in leads for a B2B client, along with a 100% increase for a B2C Costa Rican Resort client leaves me as convinced as ever that smart marketing principles carry the day -- learn by reading and listening (ConversionCast podcast at link below)...
Webdirexion recently achieved a 493% gain for a B2B company, and an earlier gain of 100% for a B2C resort client. How? The method was using A/B testing technology. But the strategy, in both cases, is what made all the difference. You can learn by listening to a Podcast, reviewing our latest case study and checking our our continuing articles on CRO.
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#Conversion Rate Optimization Beat:  We use a #digitalmarketing   strategy framework called "R.A.C.E.", where the "C" stands for Convert.  It's a very important but often overlooked focus area, so we're focusing on it first in our series on RACE Digital Marketing.
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"The truth when it comes to words, is always a matter of interpretation."  Dan Brown, The Tracker.    "All of communication is an attempt to persuade."  Steven Ward, Communications professor.
A private investigative project, bound by no rules of procedure, is answerable only to ratings and the ethics of its makers. Credit Illustration by Simon Prades
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Scott Frangos

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#Conversion  Rate Optimization Beat:  The Marketer's Concise Guide to CRO is out.  I wrote the Guide because I could have used it when I started our Agency... and CRO -- Conversion Rate Optimization -- is arguably the single best tactic you can take to gather more leads and enjoy a positive ROI in a short period of time.
The Marketer’s Concise Guide to CRO offers a comprehensive review of CRO tools, tactics, and techniques to help marketers grow their businesses in a successful way.
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Scott Frangos

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#Hotel   #Marketing  Beat:  There's a big opportunity for hotels and inns to use landing page tactics which gather more leads you can turn into guests and bookings later.  I review some Q&A from a webinar here...
In our recent webinar we received some good questions about optimizing hotel landing pages, so hotel marketing consultant, Scott Frangos, has some answers.
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Have him in circles
2,535 people
Kyle Bruening's profile photo
Henoch Johannes Oeni's profile photo
Al Silva's profile photo
irfan saeed's profile photo
SHERRI GUTIERREZ's profile photo
KJ McAllister's profile photo
Matthew CHALLENGER's profile photo
สมผล แขวงเมือง's profile photo
Jeremy Jesenovec's profile photo

Scott Frangos

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*FREE Lunch & Learn for #Portland Metro Area Marketers and Business Owners*: Join me in "The Couv" on May 25th (Noon - 1pm at Boomerang, 8th & Main) for a short presentation with top tips to gather more qualified leads at your website using CRO -- Conversion Rate Optimization. Snacks, beverages and book signing for my new book -- The Marketer's Concise Guide to CRO.
Learn Lead Gathering for your business using CRO -- Conversion Rate Optimization -- at a lunch & learn open to the public during the noon hour on May 25th.
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To Connect, you must Engage... and some call it Content Marketing.  We place it within the last letter of the #marketing model we use -- R.A.C.E., and our Margot Hall tells you how...
How do you hook leads, and turn them into prospects? In a word... "engage", as Captain Picard used to say. When it comes to Marketing Engagement, it' all about keeping your customers happy, loyal, and interested—for good. We'll take a look at this strategy from our R.A.C.E. and consider some related Content Marketing tactics.
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Scott Frangos

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#CRO  Beat:  When it comes to digital marketing, conversion rate optimization is one of the most important, but often overlooked tactics, so we've prepared an infographic with some research and notes for review. #onlinemarketing
At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals. We're presenting an infographic with some research notes about one of the focus areas of R.A.C.E. -- Conversion Rate Optimization.
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Scott Frangos

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eLearning Beat:  Here's a great special for online learning, #contentmarketing   #socialmediamarketing  and many more -- $11 for a limited time.  Many are regularly  $79, $129, $229 and up!  Catch up over the holidays... 
Save on a variety of courses regularly $80 - $129 and up. All courses are lifetime access with a 30-day money back guarantee! Topics include online marketing, crowd funding, entrepreneurship, college exam prep, and lifestyle courses. Available on iOS and Android, your instructor is available for questions any time -- a great deal for business people... it's like having an on call consultant when you need one.
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Looking for new smart ways to book more rooms at your #hotel  and #inn?  Webdirexion, a leading agency for hotel marketing solutions, teamed up with Checkfront -- http://webdirexion.com/checkfront -- to produce this 1 hour webinar in which you'll learn some strategies and tactics to set you apart from the competition...
Learn smart new tactics for cloud booking and online marketing for inns and hotels, including landing page A/B tests a booking system with unique features.
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Scott Frangos

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#Hotel   #Marketing  Beat:  When you are telling your story... you will engage people through the power of the sizzle.  And there are many such opportunities for Hoteliers and Innkeepers...
Don’t Sell the Steak—Sell the Sizzle! When it comes to hotel marketing, this means sell the activities, and the unique story about what guests enjoy.
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