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Scott Frangos
2,556 followers -
Content Marketing Strategist, Optimizer, Developer & President of WebDirexion LLC
Content Marketing Strategist, Optimizer, Developer & President of WebDirexion LLC

2,556 followers
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Sharpen up your #ContentMarketing  attack...

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*FREE Lunch & Learn for #Portland Metro Area Marketers and Business Owners*: Join me in "The Couv" on May 25th (Noon - 1pm at Boomerang, 8th & Main) for a short presentation with top tips to gather more qualified leads at your website using CRO -- Conversion Rate Optimization. Snacks, beverages and book signing for my new book -- The Marketer's Concise Guide to CRO.

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#CRO Beat:  A recent 493% increase in leads for a B2B client, along with a 100% increase for a B2C Costa Rican Resort client leaves me as convinced as ever that smart marketing principles carry the day -- learn by reading and listening (ConversionCast podcast at link below)...

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To Connect, you must Engage... and some call it Content Marketing.  We place it within the last letter of the #marketing model we use -- R.A.C.E., and our Margot Hall tells you how...

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#Conversion Rate Optimization Beat:  We use a #digitalmarketing   strategy framework called "R.A.C.E.", where the "C" stands for Convert.  It's a very important but often overlooked focus area, so we're focusing on it first in our series on RACE Digital Marketing.

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#CRO  Beat:  When it comes to digital marketing, conversion rate optimization is one of the most important, but often overlooked tactics, so we've prepared an infographic with some research and notes for review. #onlinemarketing

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"The truth when it comes to words, is always a matter of interpretation."  Dan Brown, The Tracker.    "All of communication is an attempt to persuade."  Steven Ward, Communications professor.

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eLearning Beat:  Here's a great special for online learning, #contentmarketing   #socialmediamarketing  and many more -- $11 for a limited time.  Many are regularly  $79, $129, $229 and up!  Catch up over the holidays... 

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#Conversion  Rate Optimization Beat:  The Marketer's Concise Guide to CRO is out.  I wrote the Guide because I could have used it when I started our Agency... and CRO -- Conversion Rate Optimization -- is arguably the single best tactic you can take to gather more leads and enjoy a positive ROI in a short period of time.

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Looking for new smart ways to book more rooms at your #hotel  and #inn?  Webdirexion, a leading agency for hotel marketing solutions, teamed up with Checkfront -- http://webdirexion.com/checkfront -- to produce this 1 hour webinar in which you'll learn some strategies and tactics to set you apart from the competition...
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