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Scott Frangos
2,470 followers -
Content Marketing Strategist, Optimizer, Developer & President of WebDirexion LLC
Content Marketing Strategist, Optimizer, Developer & President of WebDirexion LLC

2,470 followers
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I like R.A.C.E. marketing because it includes a focus on conversions — when a prospect visits your site and takes a step closer to becoming a customer. 
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The RACE concept allows users to monitor marketing plan results and quickly respond when new opportunities arise.
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Looking for a great strategy to build sales? Learn CRO and A/B testing tactics. One of the best #DigitalMarketing tactics out there. Here's a savings link: https://www.udemy.com/cro-power-more-leads-and-sales/?couponCode=COMP-50-PERCENT
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Have you checked out the new COMP for Digital #Marketing Courses?
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COMP has updated it's directory with new and updated courses on Digital Marketing. You'll find some great specials and discounts now. Brush up on your skills for online advertising, remarketing, content marketing, and copywriting,
adwords, sales funnels and more.
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*FREE Lunch & Learn for #Portland Metro Area Marketers and Business Owners*: Join me in "The Couv" on May 25th (Noon - 1pm at Boomerang, 8th & Main) for a short presentation with top tips to gather more qualified leads at your website using CRO -- Conversion Rate Optimization. Snacks, beverages and book signing for my new book -- The Marketer's Concise Guide to CRO.
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#CRO Beat:  A recent 493% increase in leads for a B2B client, along with a 100% increase for a B2C Costa Rican Resort client leaves me as convinced as ever that smart marketing principles carry the day -- learn by reading and listening (ConversionCast podcast at link below)...
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To Connect, you must Engage... and some call it Content Marketing.  We place it within the last letter of the #marketing model we use -- R.A.C.E., and our Margot Hall tells you how...
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#Conversion Rate Optimization Beat:  We use a #digitalmarketing   strategy framework called "R.A.C.E.", where the "C" stands for Convert.  It's a very important but often overlooked focus area, so we're focusing on it first in our series on RACE Digital Marketing.
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