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Scott Frangos
Works at WebDirexion LLC
Attends HootSuite University
1,724 followers|83,044 views


Content Marketing Beat -  Here's a great way to learn about ROI for #ContentMarketing  at an excellent retreat location on an island about 30 minutes north of Seattle, WA.  I have been there twice and enjoyed and learned each time.
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#SocialMediaMarketing Beat:  Here's a video full of Facebook B2B marketing tactics and strategies I recorded with +Michael J Procopio  my colleague and co-Instructor for a course on #SocialMedia  Marketing Power -- see:
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Scott Frangos

Content Marketing  - 
RE: Special BuddyPass Savings in March in my online course...

To celebrate the addition of our new course book we have an excellent savings coupon code you may post and forward to buddys:

* PROMO CODE:  *BuddyPass-Save-March*
* Course link:  ​
* Price after using code: $12 (includes $9.59 ebook on WordPress Marketing)!
        Offer ends at end of March.
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#Analytics Beat:  How do you get to the why?  Google Analytics is mostly about answering WHAT your visitors did -- they bounced; they converted; etc.  But WHY did they do that?  You can delve pretty deep toward an answer and spend a lot of time fussing about how extreme your targeting may be and the psychology of persuasion you deploy.  But surely there's a more efficient way?  The article below provides some suggestions, though I think the real answer to the WHY of onsite behavior goes way beyond analytics.  You need to look at smart heatmaps (Crazy Egg comes to mind) and what I would call "focus group" methods where -- gasp -- you actually pull your head out of the numbers and ask a group of folks why they did something.
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*Great Casino Resort in Jaco Beach, Costa Rica takes shape*... here is some RAW footage - take a look at that beach:  (you can still buy a Condo at the resort -- )  Croc's Casino Resort is one of our clients -- a fun one not only for it's tropical location and atmosphere, but also because of the unique WordPress development features/challenges -- bilingual platform, property management admin., and large visual design with strking photography.   #costaricavacations   #costaricarealestate  
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* #marketingonline   Beat:*  Here's a savvy realtor that stuck with blogging, social media and videos at YouTube and is now reaping the rewards of this #contentmarketing  strategy.
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This is one of our #healthcare  clients who have some great revenue cycle solutions for #hospitals.   I am pleased to see how this can help with the national drive toward pricing transparency.
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Got some Content Marketing tips, traps, techniques on your mind?  Come and discuss it with us...
Content Marketing Power
The Community for New School Marketing Communication Professionals
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Scott Frangos

Discussion  - 
REMOVED POSTS:  Hi all... just a quick reminder.  If someone comes to our "Community" and posts a series of posts but does not comment and -- well... you know, be social with the rest of us -- then what I do is remove most of those posts and comment on one and se if they will join us in a discussion.  If they don't, and continue to "Robo-post" (that's not a good Social tactic in the long run), then they are removed permanently.  

Looking forward to more good discussions.
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Have him in circles
1,724 people
President, WebDirexion LLC
  • WebDirexion LLC
    President, 2012 - present
    Web Development & Site Optimization, 2002 - 2012
  • BCTI
    Instructor WebMaster, 2002 - 2004
Basic Information
Content Marketing Strategist, Optimizer, Developer & President of WebDirexion LLC
Topics Covered: Here and on our blog at, I focus on:
  • #ContentMarketing: What is "Content Marketing"?  What are the best tactics and strategies to use?  Is Content Marketing + Social Media Marketing the New PR?  I'll answer these questions and more with your thoughtful input on same.
  • #WordPress Development: I spent six years in the 2000's primary as a WordPress developer, and we build all our custom client sites on that platform, so I will keep you informed on plugins, themes, and specifically ways to best use WordPress for Content Marketing. 
  • #SocialMediaMarketing: What's the latest on rapidly evolving tools and ways to use them in the trenches?  I'll tell you.
  • #Google+ and #GooglePlusTips for B2B Marketing: As Google become Google+ (remember when it was just a search engine?) I will keep you posted about tips, tricks and tactics for marketers on this fast growing network.
  • Content Strategy with #GoogleAnalytics, Audits and A/B Testing:  Lumped these together because they all contribute to a better understanding of how to use Content to connect with the right people.
Content Marketing Power Community: We're a group of new school thinkers who ponder disruptive marketing tactics even as we harken back to old school principles in play. 

COMP Instructor:  I am an online instructor for COMP --  Enjoy 25% OFF on my course on WordPress Content Marketing Power (thru end of year), just for attending to this profile by using code Gplus-Profilers-25OFF... here

Services at my company, WebDirexion LLC:
  • Content Marketing Services.  Smart article writing, case studies, and press release creation.. see our overview here.
  • Website Content Marketing Audits:  Which content performs well?  Why?  What can you do about under performing content?  We can help...
  • SEO Campaigns:  local, on-site, off-site... these solutions are merging with Social Media and Public Relations work.
  • Custom WordPress Development - We implement and optimize WordPress CMS solutions for your web presence.
  • Landing Page Optimization  -  Get more leads from your Landing pages.  Our "Visitor Behavior Optimization" to the power of 3, will optimize how visitors complete desired business goals (leads, white paper downloads, etc.) at your sites. 
  • Social Media Marketing Campaigns -- all the search engines have added "social signals" to the list of ranking factors... what's your strategy?  Learn more here >>
It's one thing to get a great site up, and another to work on getting more visitors to complete a desired business outcome goal like filling out lead forms, downloading whitepapers, and signing up for you newsletter.

Oh...  I also enjoy Pizza, Tai Chi, Coffee, Digital Photography, and my dogs, "Spirit" and "Steggman"... not necessarily in that order

Contact Me for a Project Quote at

Past:  I've enjoyed a great career in advertising, marketing, publishing and College Level Instruction for Photoshop, Publishing, and WebMaster skills including CSS and HTML.  
  • HootSuite University
    Social Media Marketing, 2010 - present
  • IMU - Inbound Marketing University
    Inbound Marketing, 2010 - 2010
  • University of Portland
    Business, Communications, 1976 - 1980
Scott Frangos's +1's are the things they like, agree with, or want to recommend.
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Hospital Debt Collection |

Hospital debt collection -- a key in hospital revenue cycle management solutions -- can be addressed proactively.

Persuasion Psychology |

There's a $189 book, just published, on techniques for persuasion in copywriting and going for the holy conversion -- when a visitor to your

Online Healthcare Marketing - Mayo Clinic |

The Mayo Clinic was an early and enthusiastic adopter of online healthcare marketing having purchased their domain back in 1997.

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In this mini-Digest, we focus on HIPAA Compliance matters for Hospitals and #Healthcare Providers...

Learn B2B Social Media Marketing Tactics

WebDxSocial Home • Live Sessions • Social Media Campaigns • Social Media Class • Content Marketing Community CM + SMM = The New PR?

Le Cordon Bleu Dessert Chef in Portland | Bake Me Happy

When you're looking for a Le Cordon Bleu Dessert Chef in Portland, I'm pleased to have graduated from this pretigious school -- come review

WordPress 3.6 Release Overview | News, Online Marketing, WordPress Site ...

The twenty thirteen theme with WordPress 3.6 is optimized for mobile. Webdirexion can build you a mobile ready child theme to make your site

5 Critical SEO Mistakes Leaders Must Avoid

It isn’t easy being a leader in today’s digital economy. The rapid shifts in technology and the way customers adapt to it has transformed bu


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Lead gathering for law firm marketing can be confusing with so many choices -- lawyer directories, social media, SEO, paid advertising, emai

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Hear all about social media marketing power from experienced marketers and ask your social media questions live on air. Social media strateg

7 New Rules of Marketing

Marketing is too important to be left to the marketing department; here are 7 rules of marketing that every executive and business leader sh

Mobile Healthcare Marketing | WordPress Site Design |

Mobile healthcare marketing enables patients to use a variety of devices to seek health information including desktoops, tablets and smartph

A collection of hand selected articles by MedHealth Editor from Medical ...

This mini-digest, with a focus on Healthcare Pricing is a service of

One Simple Trick to Push Visitors Down the Conversion Funnel

Zvitserleven increased their clickthrough rate by 14.41% and a projected annual increase of 5% in leads generated with a more specific CTA t

Understanding Digital Customer Engagement on a Physical Level

How we can measure physical interaction to better understand customer attention.\n

WordPress Content Marketing Solutions |

Learn WordPress content Marketing solutions for professionals as we review a marketing objectives map and available plugins and WP features

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This file is licensed under the Creative Commons Attribution 3.0 Unported license. You are free: to share – to copy, distribute and transmit

This office is on the 11th floor of the World Trade Center in Portland, and one block west of the scenic waterfront park. Not only is the location excellent, but I found the facilities to be tastefully appointed, with all you could want in an office suite service.
Public - 9 months ago
reviewed 9 months ago
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